People who freedom camp to take in the sights of New Zealand are encouraged to come up to speed with the new requirements being phased in from next year.

We advise the government on resetting and rebuilding tourism on a sustainable and regenerative model of tourism. Regenerative tourism is about giving back more to people and places than it takes. It actively enriches our communities and helps protect and restore our environment. We provide support to the sector as it navigates difficult times, and we provide policy advice to support its recovery.

Māori tourism adds a rich dimension to New Zealand's visitor experience, and helps set New Zealand apart from the rest of the world.

The Minister of Tourism’s vision is for New Zealand-Aotearoa to be rated one of the top three aspirational destinations in the world by the most discerning travellers.

The New Zealand-Aotearoa Government Tourism Strategy proposes a more deliberate and active role for government in tourism, to make sure that growth is productive, sustainable and inclusive.

Find out about key projects designed to strengthen and build long term sustainability in the tourism sector in Aotearoa New Zealand.

The New Zealand Tourism Futures Taskforce is an independent public private partnership to lead the thinking on the future of tourism in New Zealand. MBIE provides Secretariat services to the Taskforce.