We advise the government on resetting and rebuilding tourism on a sustainable and regenerative model of tourism. Regenerative tourism is about giving back more to people and places than it takes. It actively enriches our communities and helps protect and restore our environment. We provide support to the sector as it navigates difficult times, and we provide policy advice to support its recovery.
Aotearoa New Zealand’s tourism industry has been greatly impacted by the COVID-19 pandemic. The government has provided broad-based and targeted support to the industry since the pandemic began. You can read about the support at the links below.
Find out about key projects designed to strengthen and build long term sustainability in the tourism sector in Aotearoa New Zealand.
The New Zealand-Aotearoa Government Tourism Strategy is more important than ever as we welcome visitors back to New Zealand. The Strategy sets out a more deliberate and active role for government in tourism.
Investment in quality infrastructure and tourism assets helps creates positive economic, social and environmental benefits for New Zealanders, and our visitors.
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