We advise the government on how to improve productivity and growth across the tourism sector. We also collect, analyse and publish local and international tourism data.
Investment in quality infrastructure and tourism assets helps creates positive economic, social and environmental benefits for New Zealanders, and our visitors.
The government is working on improvements to international air links, and passenger and visa application processes to make it easier for visitors to come to New Zealand.
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The New Zealand-Aotearoa Government Tourism Strategy sets out a more deliberate and active role for government in tourism; te puāwai tonu o Aotearoa i te tupu tonu o te ao tāpoi – to enrich New Zealand-Aotearoa through sustainable tourism growth.
These pages describe what Destination Management (DM) is and how to go about creating a DM plan. They provide suggestions on components that could be included in a plan and questions to stimulate discussion and identify gaps, opportunities and areas for further investigation.