Tourism data insights
Access a range of tourism research and reports commissioned or undertaken in recent years.
Hospitality and tourism workforce survey series
Longitudinal data on workforce conditions for the hospitality and tourism sectors from 2022–2025.
Read the 2025 hospitality and tourism workforce survey report
Tourism Insight Series
This series of reports provides rich information and analysis of a range of tourism issues. Reports currently available are the:
- Tourism infrastructure report
- Regional and seasonal dispersal of international tourists report
- International visitor experience report
Tourism sector report
The New Zealand Sectors Report Series is a set of 7 publications that provides a factual source of information on the key sectors that make up the New Zealand economy. This 2013 tourism report took an in-depth look into how our tourism sector was performing.
Kaikōura report
This March 2017 report provides information about tourist access pathways, travel itineraries and tourist behaviour relevant to the Kaikōura area, and identifies opportunities to meet anticipated changes in access and tourism demand.
Tourism Flows Model
The 2007 Tourism Flows Model aimed to help stakeholders understand the impact of tourism growth on publicly provided infrastructure.
Understanding variation in tourism spend
An analysis of the spending patterns of international visitors to New Zealand from 2013 to mid-2018.
Quarterly Tourism Report
This commentary presents the national context for tourism in the year ending March 2019 (and for the March 2019 quarter where available). The main tourism measures are showing slight growth across the New Zealand tourism industry, strengthened by growth in visitors from outside the top six markets, as well as relatively favourable exchange rates.
New Zealand cruise impact research
This 2025 research identifies factors influencing the cruise sector and assesses potential economic, social, and environmental benefits and costs associated with cruise tourism in New Zealand over the next 30 years.