International Visitor Survey (IVS)

The International Visitor Survey (IVS) measures the expenditure, characteristics, and behaviours of international visitors to New Zealand.

Update March 2026

This release includes the rolling annual results for the year-ending December 2025 and for December Quarter 2025 (July to December). High level results and visualisations can be found on the Tourism Evidence and Insights Centre (TEIC):

Tourism Evidence and Insights Centre(external link)

For the year ending December 2025, the larger sample size for annual data means results are available for Total (all countries), Australia, UK, USA, Rest of Europe, Asia, Germany, Canada, Rest of World, and China. While results for the quarter are available for Total, Rest of World, Asia, Australia, and Rest of Europe.

We advise caution when using and interpreting IVS quarterly-level results.  These statistics have a higher margin of error than annual level statistics due to the smaller sample size from the shorter survey period.

A new weighting scheme was implemented in March 2025 quarter, which has reduced the number of small and large weighting factors. This change enhances the stability of the results by minimizing the influence of any single observation on the overall outcome. Previously released quarterly results are not affected by this change. The impact of this change is minimal when comparing results derived from the old and new weights.

Moreover, from December quarter 2025, we have made changes to the Visitor Experience Module (VEM) weights. These include changes to who is assigned a VEM weight (VEM population) and the variables used to calculate the weights. These changes improve the accuracy of the total expenditure for the VEM population and create a smoother trend estimates for the activities and places visited. The new set of VEM weights is replacing the old one for the entire dataset back to quarter 3 2022.

Micro data can be found on the IVS data download page.

IVS data download

More information on data quality, including sample sizes, response rates, and margins of error can be found on the Survey quality page:

Survey quality for the IVS

In this section I tēnei wāhanga

International Visitor Survey data release materials

On this page, we provide a link to the new data visualisations for the September quarter 2025 (Q3) and year ending September 2025. Summaries of previous releases are also provided.

IVS survey quality

This page contains key survey quality metrics for the International Visitor Survey (IVS).

IVS analysis and research

Articles providing a deeper analysis of the International Visitor Survey (IVS) data.

IVS methodology

Information about the International Visitor Survey (IVS) methodology, including its purpose, quality targets, population, sampling structure and collection, data processing, analysis and outputs.

IVS questionnaire and brochures

Information about the International Visitor Survey (IVS), including links to the PDF version of the questionnaire and brochures.

IVS classifications and definitions

A list of International Visitor Survey (IVS) terms and classifications, to assist with interpreting the data.

IVS data download

As part of our ongoing commitment to supporting tourism research, this page provides the International Visitor Survey (IVS) microdata.

Last updated: 03 March 2026