The Tourism Sentiment Survey (TSS)
The Tourism Sentiment Survey (TSS) measures New Zealanders’ perceptions of tourism and its impacts at national, regional and destination levels.
On this page I tēnei whārangi
This release presents results from the first wave of the Tourism Sentiment Survey (TSS) following the summer tourism season (2025/26). It presents New Zealanders’:
- Sentiment towards tourism in New Zealand overall
- The perceived impact of tourism in New Zealand
- Sentiment towards tourism in different regions
- How New Zealanders engage with tourism.
The next release will include Wave 2 post-winter 2026 results. We plan to release the Wave 2 results in December 2026.
Email us if you need support with interpreting or using the TSS data.
In this section I tēnei wāhanga
Tourism Sentiment Survey data release materials
This section includes the full Ipsos topline report with MBIE commentary. You can also explore data visualisations from the Summer 2025/26 TSS survey on the TEIC. For deeper analysis, we provide the microdata and data dictionary.
Tourism Sentiment Survey User guidance
This guidance provides an overview of the Tourism Sentiment Survey (TSS) including its background, purpose, research method and important considerations when interpreting the results, along with information on privacy and data security.