Tourism Sentiment Survey data release materials
This section includes the full Ipsos topline report with MBIE commentary. You can also explore data visualisations from the Summer 2025/26 TSS survey on the TEIC. For deeper analysis, we provide the microdata and data dictionary.
On this page I tēnei whārangi
MBIE topline commentary
Commentary from MBIE on high-level results and notes on interpreting results.
MBIE Tourism Sentiment Survey: Summer 2025/26 key highlights [PDF 180KB]
Ipsos Topline report
High level results from Ipsos as survey provider.
Tourism Sentiment Survey questionnaire
Tourism Sentiment Survey questionnaire for Summer 2025/26.
Tourism Evidence and Insights Centre
Tourism Sentiment Survey(external link) — Tourism Evidence and Insights Centre
Given time and resource constraints, selected measures only are shown in the TEIC for this first wave of TSS results. Over time, we will expand the range of TSS results available on TEIC. Users who wish to explore the data in more detail can access the accompanying microdata.
Microdata and data dictionary
As part of our ongoing commitment to supporting tourism research, this page provides the Tourism Sentiment Survey (TSS) microdata for users who wish to explore the data in more detail. See the accompanying data dictionary on this page.
Data format
The data are in comma separated value (CSV) format as tables that are copies of the database views used by our analysts. This format is the most efficient way of organising the survey data as a database and is aimed at specialist researchers with statistical tools and skills.
Download the zip file:
Data tables in the zip file
The tables contained in the microdata zip file are listed below.
| Data table | Description |
|---|---|
| benefits.csv | Provides details of benefits that tourism brings. Multiple responses possible. |
| concerns.csv | Provides details of concerns that tourism brings. Multiple responses possible. |
| ethnicity.csv | Provides details on respondents' ethnicity. Multiple responses possible. |
| dom-tourism-impact.csv | Details respondents’ views on the impact of domestic tourism on New Zealand across key domains (culture, economy, community, environment). |
| int-tourism-impact.csv | Details respondents’ views on the impact of international tourism on New Zealand across key domains (culture, economy, community, environment). |
| nz-tourism-benefits.csv | Details respondents’ overall perceptions of the benefits of tourism in New Zealand. |
| regional-dom-tourism-impact.csv | Details respondents’ views on the impact of domestic tourism on their region across key domains (culture, economy, community, environment). |
| regional-int-tourism-impact.csv | Details respondents’ views on the impact of international tourism on their region across key domains (culture, economy, community, environment). |
| regional-tourism-benefits.csv | Details respondents’ perceptions of the benefits of tourism in their region. |
Disclaimer
The Ministry of Business, Innovation and Employment (MBIE) won't be held accountable for any error, inaccurate findings, or interpretation within the data. MBIE are also not responsible for the results of any actions taken on the basis of this information.