International Visitor Survey questionnaire and brochures

This page contains information about the International Visitor Survey (IVS), including links to the PDF version of the IVS questionnaire and brochures.

PDF version of the online questionnaire

If visitors to New Zealand agree to participate in the International Visitor Survey (IVS) they're emailed a link to an online questionnaire.

The document below is a PDF version of this questionnaire:

Classifications used

For the classifications used for questions in the International Visitor Survey, see:

IVS classifications and definitions

More information about the survey

If the following information doesn't answer your questions then please email:

Who runs the International Visitor Survey

The data collection process of the IVS is administered by Verian for the Digital, Data and Insights group of New Zealand’s Ministry of Business, Innovation and Employment (MBIE) — the New Zealand government agency responsible for tourism research and policy.

Verian is an international research organisation. They're a full member of the Research Association New Zealand and abide by all rules and regulations set out by this organisation.

Verian Group(external link)

Purpose of the International Visitor Survey

The International Visitor Survey was developed to answer many questions, but its main purpose — as a tier 1 statistic — is to measure the total annual expenditure by international visitors in New Zealand.

For more information see: 

International Visitor Survey methodology

About tier 1 statistics

Tier 1 statistics are key official statistics that are performance measures of New Zealand. They need to have a high standard of quality, reliability and integrity to ensure the confidence and trust expected by Government Ministers and other decision-makers, the New Zealand public, international investors and interest groups.

Read more information on Tier 1 statistics.(external link)

Confidentiality of your information

The information provided to the International Visitor Survey is totally confidential. Verian doesn't provide any information to MBIE that can identify individuals, including the email addresses of survey pariticpants.

This confidential approach is maintained according to the best practice of the Research Association NZ, which Verian is a member of.

International Visitor Survey emails

Email addresses are collected, in person, by Verian staff at Auckland, Wellington, Christchurch and Queenstown Departures.

Verian collect email addresses for the sole purpose of asking people to complete the International Visitor Survey. Email addresses collected will not be used for any other purpose in any circumstance.

To stop receiving emails

At the bottom of the original email sent by Verian there's a link which will remove you from receiving any reminder emails to complete the survey.

International Visitor Survey brochure

As part of the sample collection process for the International Visitor Survey, people who are approached by Verian are provided with this brochure, which explains the purpose of the survey and the benefits to New Zealand. The brochure is available in English, Japanese, Chinese, Korean and German.

International Visitor Survey brochure — English [PDF, 1.1 MB] 

International Visitor Survey brochure — Japanese [PDF, 1.1 MB] 

International Visitor Survey brochure — Korean [PDF, 1.1 MB]

International Visitor Survey brochure — Chinese [PDF, 1.1 MB]

International Visitor Survey brochure — French [PDF, 1.1 MB]

International Visitor Survey brochure — Spanish [PDF, 1.1 MB]

International Visitor Survey brochure — German [PDF, 1.1 MB]

Fact sheet and privacy statement

Last updated: 04 June 2024