Tourism Volumes and Flows

Introducing Tourism Volumes and Flows (TV&F)

The series delivers granular estimates of the number of visitors present within a destination (volumes) alongside breakdowns by visitor origin (flows), providing the sector with indicators of overall destination performance and the visitation patterns of key markets. Unlike traditional methods focused on entry points like Auckland Airport, this approach offers a more detailed and timely view of travel patterns, helping tourism stakeholders to understand destination performance, visitor behaviour, and regional trends.

The first release featured three measures: monthly unique counts, visitor days (volumes), and visitor days by origin (flows). These were published across domestic and international market segments. Additional measures will be introduced in subsequent phases.

For the latest updates, access the TEIC interactive charts and the downloadable files on the TV&F Data release page:

Tourism Volumes and Flows(external link) — Tourism Evidence and Insights Centre

MBIE will publish TV&F monthly on the Tourism Evidence and Insights Centre (TEIC):

Tourism Evidence and Insights Centre(external link)

Overview of methods and history

The TV&F is developed by Vistr Ltd and funded by MBIE. The underlying model uses a blend of anonymised human mobility data and national population and travel statistics. This model allows us to provide granular estimates consistently and at scale, with high resolution and minimal lead time.

Learn more about TV&F

The series replaces and expands upon the Monthly Unique Regional Population Estimates (MURPEs), published from September 2022 to October 2023, following sector consultation and recommendations from the Tourism Data Leadership Group. 

Previous MURPEs