Tourism data overview
Together with Stats NZ and other organisations, we produce a range of data about the tourism industry.
In this section
The Tourism Data Leadership Group (TDLG) was established to facilitate the provision of consistent, reliable, and trusted tourism data and insights that enables improved understanding to support better decision making, long-term value gains and sustainability for the benefit of all New Zealanders.
Data is a key priority in the New Zealand-Aotearoa Government Tourism Strategy.
The Tourism Data Domain Plan sets out the main priorities for tourism statistics, based on agreement by industry and government stakeholders.
This diagram shows where New Zealand tourism data is sourced from, what method has been used to compile it, and the relationship the sources have to each other.
View upcoming scheduled tourism data releases.
The Quarterly Tourism Report (QTR) provides insights into what is happening in New Zealand’s tourism sector.