Tourism data overview
Together with Stats NZ and other organisations, we produce a range of data about the tourism industry.
In this section
Quality tourism data and insights have been a longstanding matter of concern for the sector, and the major disruptions of COVID-19 have accelerated the need to improve our tourism data system.
Data is a key priority in the New Zealand-Aotearoa Government Tourism Strategy.
The Tourism Data Domain Plan sets out the main priorities for tourism statistics, based on agreement by industry and government stakeholders.
This diagram shows where New Zealand tourism data is sourced from, what method has been used to compile it, and the relationship the sources have to each other.
View upcoming scheduled tourism survey releases.
The Quarterly Tourism Report (QTR) provides insights into what is happening in New Zealand’s tourism sector.