Tourism data overview

Together with Stats NZ and other organisations, we produce a range of data about the tourism industry.

In this section

Co-governance of tourism data and insights

Quality tourism data and insights have been a longstanding matter of concern for the sector, and the major disruptions of COVID-19 have accelerated the need to improve our tourism data system.

The Tourism Information and Data Hui

Data is a key priority in the New Zealand-Aotearoa Government Tourism Strategy.

2018 Tourism Data Domain Plan

The Tourism Data Domain Plan sets out the main priorities for tourism statistics, based on agreement by industry and government stakeholders.

Tourism data sources diagram

This diagram shows where New Zealand tourism data is sourced from, what method has been used to compile it, and the relationship the sources have to each other.

Data release calendar

View upcoming scheduled tourism survey releases.

Quarterly Tourism Report

The Quarterly Tourism Report (QTR) provides insights into what is happening in New Zealand’s tourism sector.

Last updated: 30 June 2021