Tourism data overview
Together with Stats NZ and other organisations, we produce a range of data about the tourism industry.
On this page
In this section
Co-governance of tourism data and insights
Quality tourism data and insights have been a longstanding matter of concern for the sector, and the major disruptions of COVID-19 have accelerated the need to improve our tourism data system.
The Tourism Information and Data Hui
Data is a key priority in the New Zealand-Aotearoa Government Tourism Strategy.
2018 Tourism Data Domain Plan
The Tourism Data Domain Plan sets out the main priorities for tourism statistics, based on agreement by industry and government stakeholders.
Tourism data sources diagram
This diagram shows where New Zealand tourism data is sourced from, what method has been used to compile it, and the relationship the sources have to each other.
Data release calendar
View upcoming scheduled tourism survey releases.
Quarterly Tourism Report
The Quarterly Tourism Report (QTR) provides insights into what is happening in New Zealand’s tourism sector.