Find out about key projects designed to strengthen and build long term sustainability in the tourism sector in Aotearoa New Zealand.
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Tourism Industry Transformation Plan
The Tourism Industry Transformation Plan (ITP) is a partnership with the tourism industry, Māori, unions, workers and government to transform tourism in Aotearoa to a more regenerative model.
Supporting sustainable freedom camping in Aotearoa New Zealand
We are currently focused on the proposed legislative changes to support the effective management of freedom camping in New Zealand.
Destination Management Guidelines
These pages describe what Destination Management (DM) is and how to go about creating a DM plan for your region or community. They provide suggestions on components that could be included in a plan and questions to stimulate discussion and identify gaps, opportunities and areas for further investigation.
Ngā Haerenga New Zealand Cycle Trails
Ngā Haerenga New Zealand Cycle Trails include the Great Rides, Heartland Rides and some of the cycle trails in the Urban Cycling Network.
Supporting Māori Tourism
Māori tourism adds a rich dimension to New Zealand's visitor experience, and helps set New Zealand apart from the rest of the world.
Government’s Tourism Snapshot
The Minister of Tourism’s vision is for New Zealand-Aotearoa to be rated one of the top three aspirational destinations in the world by the most discerning travellers.