Tourism recovery

The government’s $400m tourism recovery package will support the industry to recover from the impact of the COVID-19 pandemic.

The support goes beyond the government’s broad-based financial support and will help businesses identify their future, support Māori tourism, protect strategic tourism assets and secure long-term sustainability for the sector.

The package includes:

Tourism Transitions Programme

This programme will deliver advice and support for either pivoting a business towards the domestic and Australian market, hibernating a firm, or other options.

The programme will complement investment in the Regional Business Partners network.

Businesses interested in finding out more about what support may be available to them, or in registering their interest for support, should visit the Tourism Advisory Support Services page(external link) on the Qualmark website.

Strategic Tourism Assets Protection Programme

The Strategic Tourism Assets Protection Programme (STAPP) is intended to protect the assets in the tourism landscape that form the core of our essential tourism offerings to ensure their survival through the disruption caused by COVID-19.  The programme will also consider assets that are culturally and historically significant.

Eligibility criteria and the options for support to safeguard strategic assets through this programme are in development and will be considered by the Tourism Recovery Ministers Group in early June. A strategic asset will likely be:

  • nationally and/or internationally recognised,
  • a key attraction for New Zealand or a region, and
  • one without which, visitation to the region would be significantly diminished

Read about the Strategic Tourism Assets Protection Programme

Tourism New Zealand’s initiatives

Tourism New Zealand has an important role to play to support New Zealand’s economic recovery by taking action to support the restart of the tourism sector.

Over the next year Tourism New Zealand will work to stimulate domestic tourism across the country, provide new tools, data and insights for the sector and business support services.

Tourism New Zealand will also work to keep the New Zealand brand alive internationally and prepare international market response plans in advance of our borders reopening.

The government will also establish:

  • Tourism Recovery Ministers Group - The group will oversee the Tourism Recovery Package, and the tourism industry’s recovery. Members are expected to include Ministers of Tourism, Finance, Māori Development, Conservation, and the Under Secretary of Regional Economic Development. 

  • New Zealand Futures Tourism Taskforce - This public-private taskforce will lead the thinking on the future of tourism in New Zealand. It will consist of cross-government and tourism sector representatives and will prioritise the current and future issues that will shape and impact tourism, and lead recommendations on further policy and regulatory reform in the sector.

The information on these pages will be kept up to date as new information becomes available.

Last updated: 15 May 2020