Tourism recovery

The government’s $400m tourism recovery package will support the industry to recover from the impact of the COVID-19 pandemic.

The support goes beyond the government’s broad-based financial support and will help businesses identify their future, support Māori tourism, protect strategic tourism assets and secure long-term sustainability for the sector.

The $400 million Tourism Recovery Package includes:  

Project

Funds committed to specific projects

Total funds committed

Strategic Tourism Assets Protection Programme (STAPP) $286,397,514
Businesses $225,199,818  
Māori Tourism supported businesses $20,997,696  
Regional Tourism Organisations $20,200,000  
Inbound Tourism Organisations $20,000,000  
Tourism Transitions Programme $17,000,000
Digital Capability  $10,000,000
Regional Events Fund  $50,000,000
NZ Māori Tourism  $10,000,000
Department of Conservation waiver  $25,000,000
Tourism Futures Taskforce  $755,000

Total fund committed  $399,152,514

Strategic Tourism Assets Protection Programme (STAPP)

The Strategic Tourism Assets Protection Programme (STAPP) is intended to protect the assets in the tourism landscape that form the core of our essential tourism offerings to ensure their survival through the disruption caused by COVID-19. The programme also considered assets that are culturally and historically significant.

Applications for support through the programme closed on 18 June 2020. The funding allocations through STAPP have now been decided.

Read about the Strategic Tourism Assets Protection Programme decisions and allocation.

Tourism Transition Programme

The Tourism Transitions Programme was established to provide support and advice to tourism businesses that have been impacted by COVID-19. It includes three key programmes of work:

  1. Support through New Zealand Māori Tourism: $2 million was allocated to New Zealand Māori Tourism due to an ongoing need for business support for Māori tourism businesses. The funding has been earmarked to deliver MBR Tāpoi - a service which is intended to support Māori tourism businesses. For further information, email tapoi@maoritourism.co.nz.

  2. Support through Qualmark: Qualmark has received $5 million to establish a free advisory service to support tourism businesses as they navigate the impacts of COVID-19. The Tourism Advisory Support Service is available to provide advice to businesses on things like how to transition their business for the domestic market, strategy development, and moving in and out of hibernation.

    Qualmark is the New Zealand tourism industry’s official quality assurance organisation, providing a trusted guide to quality travel experiences.  Qualmark uses a network of tourism business advisors to evaluate tourism businesses against key quality assurance standards in areas of finance and operations, people management, environment and culture, health safety and wellness.

    Businesses can find out about what support may be available to them, or in register their interest for support, by visiting the Tourism Advisory Support Services page(external link) on the Qualmark website.

  3. Support through Regional Business Partners network: Regional Business Partners network (RBPN) have received $10 million specifically for supporting small-medium tourism businesses impacted by COVID-19 to get expert advice.  It’s expected the investment will support between 2,000 and 3,000 businesses.  Eligible businesses will receive vouchers of up to $5,000 to access advice and expertise to support business continuity.

    Businesses with a tourism focus looking for support from the RBPN business advisory service should visit https://covid19.nzte.govt.nz/page/regional-business-partner-network(external link) for more information including eligibility criteria.

The business advisory services offered by Qualmark and Regional Business Partners are running in tandem. The programme is being expanded to capture a wider ranges of businesses.

Digital Capability

This $10 million fund will help tourism businesses adapt to our current reality by helping them develop digital strategies, access digital tools and benefit from the existing digital enablement initiatives.

More information about this funding will be available soon.

Regional Events Fund

Events are an important part of the New Zealand domestic tourism landscape. Tourism New Zealand research indicates that up to 1/3 of domestic travel is primarily driven by people looking to participate in events.

This $50 million Regional Events Fund will aim to stimulate the domestic tourism market by supporting existing events to continue to operate, or supporting new events to form.

More information about this funding will be available soon.

NZ Māori Tourism

$10 million has been allocated to New Zealand Māori Tourism from the $400m allocated for the Tourism Recovery Package in Budget 2020. According to New Zealand Māori Tourism this funding will be used to support a combination of:

  • supplementing the $2 million allocated for Tāpoi;
  • training opportunities for Māori tourism operators;
  • training opportunities for rangatahi (youth);
  • business support;
  • regional initiatives;
  • research; and
  • mentoring.

Department of Conservation Concessions waiver

This is a $25 million allocation to offset the payment of tourism concession fees to the Department of Conservation. Fees will be waived for the period 1 March 2020 until the end of June 2021 providing cash flow for tourism businesses but also maintaining investment in conservation that these fees normally contribute to. For more information see the announcement on 26 June 2020(external link).

Tourism Recovery Ministers Group

The group is overseeing the Tourism Recovery Package, and the tourism industry’s recovery. Members include Ministers of Tourism, Finance, Māori Development, Conservation, and the Under Secretary of Regional Economic Development. Key decision making sits with this group.

For more detail on the Tourism Recovery Ministers Group, see the “COVID-19 Response: Tourism Sector Recovery Plan (DEV-20-MIN-0080)” paper.

COVID-19 Response: Tourism sector recovery plan (external link)

New Zealand Tourism Futures Taskforce

This public-private taskforce will lead the thinking on the future of tourism in New Zealand. Members consist of cross-government and tourism sector representatives and will prioritise the current and future issues that will shape and impact tourism, and lead recommendations on further policy and regulatory reform in the sector.

Further information about the taskforce.

Tourism New Zealand initiatives

Tourism New Zealand (TNZ) is supporting the recovery of the sector by stimulating domestic tourism. This work involves the provision of new tools, data and insights on the domestic market to industry, the Do Something New, New Zealand marketing campaign, industry engagement, and other activity to ensure the tourism industry is well positioned for recovery.

Find out more and stay up to date with TNZ’s domestic work on the New Zealand market page of their corporate website.

New Zealand market(external link)

TNZ is also doing work to keep the New Zealand brand alive internationally to ensure New Zealand is top of mind for international travellers when borders re-open.

Find out more about TNZ’s international work on the International market page of their corporate website.

International market(external link)

Last updated: 01 August 2020