Tourism Futures Taskforce
The New Zealand Tourism Futures Taskforce is a public private partnership to lead the thinking on the future of tourism in New Zealand.
The role and objectives of the Taskforce
In June 2020, the Minister of Tourism set up the New Zealand Tourism Futures Taskforce (the Taskforce) following the significant change to global travel and tourism in New Zealand as a result of COVID-19.
The main purpose of the Taskforce is to advise on what changes New Zealand can make to the tourism system, so that tourism enriches both New Zealand and the wellbeing of New Zealanders.
The Taskforce will also make recommendations to address the long-standing productivity, inclusivity and sustainability (environmental, social and economic) issues present in some parts of the tourism sector.
The Taskforce will use a design-thinking approach to draft recommendations, which will be aligned with the four capitals – economic, environmental, social and cultural – set out in the Treasury’s Living Standards Framework.
The Taskforce will provide an initial report on the future of tourism in New Zealand in December 2020, with final recommendations and steps for implementation in April 2021.
About the Taskforce and Advisory Group
The Taskforce is a public-private partnership led by two independent co-chairs and supported and informed by an Advisory Group.
The Taskforce and Advisory Group have representatives from a cross-section of New Zealand’s public and private sectors. The range of membership across both groups reflects how tourism has an impact on many parts of New Zealand society.
The Taskforce will be responsible for decision-making and recommendations, and the Advisory Group will be used to test solutions and provide information to support the Taskforce.
Mayor Hon Stephanie (Steve) Chadwick, Rotorua District (co-Chair)
Grant Webster, Tourism Holdings Limited (co-Chair)
Anna Pollock, Founder of Conscious Travel
Ngahiwi Tomoana, Ngāti Kahungunu Iwi Incorporated
Nick Judd, Former Chief Strategy, Networks and Alliance Officer, Air New Zealand
Sue Suckling, Independent Director and Strategy Consultant
Takurua (Tak) Mutu, Co-Owner and Director of MDA Group
In addition to the co-chairs and independent members, the Taskforce includes:
- a senior official from the Ministry of Business, Innovation and Employment (MBIE)
- a senior official from Tourism New Zealand
- a senior official from the Department of Conservation.
The Advisory Group will support the Taskforce by testing solutions and synthesising information to inform the final recommendations.
The members of the Advisory Group represent a wide range of key sectors and industry organisations in the tourism system. The membership of both the Advisory Group and the Taskforce reflect the cross-cutting nature of the tourism system, and its impacts on many sectors and government portfolios.
Members of the Advisory Group
The Taskforce met for the first time in July 2020, and the Advisory Group will hold a workshop with all members in August 2020. The Taskforce will meet regularly with the tourism industry and broader civil society as it develops its recommendations.
The Taskforce will provide an interim report to ministers in December 2020, with a final report and recommendations due in April 2021.