Tourism Futures Taskforce

The New Zealand Tourism Futures Taskforce is an independent public private partnership to lead the thinking on the future of tourism in New Zealand. MBIE provides Secretariat services to the Taskforce.

Tourism Futures Taskforce logo

The role and objectives of the Taskforce

In June 2020, the Minister of Tourism set up the independent New Zealand Tourism Futures Taskforce (the Taskforce) following the significant change to global travel and tourism in New Zealand as a result of COVID-19.

The main purpose of the Taskforce is to advise on what changes New Zealand can make to the tourism system, so that tourism enriches both New Zealand and the wellbeing of New Zealanders.

The Taskforce will also make recommendations to address the long-standing productivity, inclusivity and sustainability (environmental, social and economic) issues present in some parts of the tourism sector.

The Taskforce will use a design-thinking approach to draft recommendations, which will be aligned with the four capitals – economic, environmental, social and cultural – set out in the Treasury’s Living Standards Framework.

The Taskforce will provide an initial report on the future of tourism in New Zealand in December 2020, with final recommendations and steps for implementation in April 2021.

Read the terms of reference for the Taskforce.

About the Taskforce and Advisory Group

The Taskforce is a independent public-private partnership led by two co-chairs and supported and informed by an Advisory Group.

The Taskforce and Advisory Group have representatives from a cross-section of New Zealand’s public and private sectors. The range of membership across both groups reflects how tourism has an impact on many parts of New Zealand society.

The Taskforce will be responsible for decision-making and recommendations, and the Advisory Group will be used to test solutions and provide information to support the Taskforce.

MBIE provides Secretariat services to the Taskforce.

Taskforce members

Other members

In addition to the co-chairs and independent members, the Taskforce includes:

  • a senior official from the Ministry of Business, Innovation and Employment (MBIE)
  • a senior official from Tourism New Zealand
  • a senior official from the Department of Conservation.

Advisory Group

The Advisory Group will support the Taskforce by testing solutions to inform the final recommendations.

The members of the Advisory Group represent a wide range of key sectors and industry organisations in the tourism system. The membership of both the Advisory Group and the Taskforce reflect the cross-cutting nature of the tourism system, and its impacts on many sectors and government portfolios.

The Tourism Futures Taskforce interim report – We are Aotearoa

You will find the report at the link below.

The Tourism Futures Taskforce interim report – We are Aotearoa

Contact the Taskforce

Last updated: 08 April 2021