Tourism strategy consultation

Days left

Submissions due: 04 February 2019, 5pm

Consultation has begun on the Aotearoa New Zealand Government Tourism Strategy. The draft Tourism Strategy proposes a more deliberate and active role for government in tourism, to make sure that growth is productive, sustainable and inclusive.


It sets out the government’s aim for tourism, to enrich New Zealand through sustainable tourism growth, and how it’ll work across government as well as with the tourism sector, iwi, local government, communities and other stakeholders to achieve this.

You can read more about the draft Tourism Strategy at the document links at the top of this page.

We’re interested in hearing what you think about the draft Tourism Strategy. You can provide feedback by 5pm Monday 4 February 2019.

Next steps

We will review the feedback and look to finalise the strategy in late March 2019.

How to make a submission

You can provide feedback by 5pm Monday 4 February 2019. Make sure you include your name or the name of your organisation, and contact details with any feedback.

You can provide feedback by:

Here are some questions that you can think about when you provide feedback:

  • What do you think about the Government’s proposal to take a more active and deliberate role in the tourism system?
  • What are the areas you think should be a particular focus?
  • Are there areas where the Government’s role should be limited?
  • The draft strategy proposes 5 tourism outcomes for government. Do you support these outcomes and are these the right outcomes to focus on?
  • The strategy identifies an ambitious work programme for government. What are the highest priority actions from your perspective?
  • What are the areas in this draft strategy that you think could be strengthened?