Tourism research and data

Together with Stats NZ and other organisations, we produce a range of data about the tourism industry.

• Tourism data factsheets: COVID-19 response
• 2018 Tourism Data Domain Plan
• Tourism data sources diagram
• Data release calendar
• Quarterly Tourism Report

This section includes our Monthly Regional Tourism Estimates (MRTEs), international visitor and accommodation surveys, data on visitors to New Zealand and business event data.

• International Visitor Survey (IVS)
• Monthly Regional Tourism Estimates (MRTEs)
• Accommodation Survey
• Domestic Travel Survey 1999–2012
• Tourism and the economy
• Business Events Research Programme

Our tourism forecasts are based on econometric modelling, current trends and best available forecasts of international factors.

• International tourism forecasts tool
• 2019-2025 international tourism forecasts
• Market forecast summaries
• About the tourism forecasts
• International forecast microdata
• Previous international tourism forecasts

Access useful tools that summarise and enable you to further explore our tourism data.

• Key tourism statistics fact sheet
• New Zealand Tourism Dashboard
• RTO fact sheets
• MRTE Data Insights Viewer
• International tourism forecasts tool
• Regional Economic Activity Tools

Access a range of tourism research and reports commissioned or undertaken in recent years.

• Tourism Insight Series
• Tourism sector report
• Kaikōura report
• Tourism Flows Model
• Understanding variation in tourism spend
• Quarterly Tourism Report

Data is a key priority in the New Zealand-Aotearoa Government Tourism Strategy.

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