Tourism research and data

Together with Stats NZ and other organisations, we produce a range of data about the tourism industry.

• Tourism data factsheets: COVID-19 response
• 2018 Tourism Data Domain Plan
• Tourism data sources diagram
• Data release calendar
• Quarterly Tourism Report

This section includes the Monthly Regional Tourism Estimates (MRTEs), Accommodation Data Programme (ADP), International Visitor Survey, Tourism Satellite Account, and data on international travel and cruise visitor spending in New Zealand.

• Monthly Regional Tourism Estimates (MRTEs)
• Accommodation Data Programme (ADP)
• International Visitor Survey (IVS)
• Tourism and the economy
• Domestic Travel Survey 1999–2012
• Business Events Research Programme (2009-2019)

Our tourism forecasts are based on econometric modelling, current trends and best available forecasts of international factors.

• International tourism forecasts tool
• 2019-2025 international tourism forecasts
• Market forecast summaries
• About the tourism forecasts
• International forecast microdata
• Previous international tourism forecasts

Access useful tools that summarise and enable you to further explore our tourism data.

• Key tourism statistics fact sheet
• New Zealand Tourism Dashboard
• RTO fact sheets
• MRTE Data Insights Viewer
• International tourism forecasts tool
• Regional Economic Activity Tools

Access a range of tourism research and reports commissioned or undertaken in recent years.

• Tourism Insight Series
• Tourism sector report
• Kaikōura report
• Tourism Flows Model
• Understanding variation in tourism spend
• Quarterly Tourism Report

Data is a key priority in the New Zealand-Aotearoa Government Tourism Strategy.

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