Tourism data releases
This section brings together MBIE’s core tourism data sources to help users understand visitor behaviour, industry performance, and tourism’s wider economic impact. It includes regularly released datasets, surveys, and supporting materials.
In this section I tēnei wāhanga
Domestic Visitor Survey (DVS)
The Domestic Visitor Survey (DVS) measures insights into both peak and off-peak domestic tourism (intentions, behaviours, and experiences) in New Zealand.
Hospitality Sales
The Hospitality Sales dataset provides aggregated, anonymised measures of hospitality purchases across Aotearoa New Zealand. Data is broken down by customer segment, geography, subsector, and channel.
Tourism Volumes and Flows
The Tourism Volumes and Flows provide detailed insights into overall visitor activity across New Zealand regions, market segments and timescales.
Accommodation Data Programme (ADP)
The Accommodation Data Programme (ADP) is a 'by industry for industry' research programme providing information about short-term accommodation activity at national, regional, and council levels. It estimates the guest nights, occupancy rates and other measures relating to the accommodation industry.
International Visitor Survey (IVS)
The International Visitor Survey (IVS) measures the expenditure, characteristics, and behaviours of international visitors to New Zealand.
Monthly Regional Tourism Estimates
The Monthly Regional Tourism Estimates (MRTEs) measure total visitor spending across New Zealand on a monthly basis. The estimates are produced across multiple dimensions to support regional and industry level analysis.
Other tourism data releases
This section brings together a range of tourism data releases that show how tourism contributes to New Zealand’s economy. It links key Stats NZ and MBIE datasets including those on tourism expenditure, employment, and international travel.
Previous tourism data releases
This section provides access to tourism datasets that are not currently updated but may be valuable for historical analysis or longer‑term trend comparisons. These archived releases support users who require continuity of data or wish to understand how tourism activity has evolved over time.