Tourism data model: Core Tourism Datasets

Reading from the top of the page:

A box labelled ‘Future’, Tourism Forecasts, medium-term forecast of visitor demand (a core dataset, managed by MBIE), currently paused. 

Gap: short-term outlook.

From left to right in the middle of the page: 

Box 1 labelled ‘Consumer Knowledge’.

International market research (managed by Tourism NZ) providing insight of target markets.

Gap: domestic market research.

Box 2 labelled ‘Demand-side’.

International Travel and Migration, measures international arrivals and NZ returning residents (a core dataset, managed by Stats NZ).

International Visitor Survey, measures visitor spend and characteristics (a core dataset, managed by MBIE).

Gaps: regional visitor volumes and domestic visitor survey to measure visitor spend and characteristics.

Box 3 labelled ‘Supply-side.’

Accommodation Data Programmes measure user type and region (a core dataset, managed by MBIE).

Gaps: Short-term rental accommodation, bookable products (managed by DOC, pending), regional employment.

‘Experimental’ Filled jobs (managed by Stats NZ), sourced from IRD Employer Monthly Schedule.

Gaps: Māori tourism businesses, sub-sector data: cruise, conferences, events, attractions, transport.

Box 4 labelled ‘Sustainability’.

Visitor Satisfaction – International Visitor Survey (a core dataset, managed by MBIE); Domestic satisfaction series (managed by Tourism Industry Aotearoa).

Community Sentiment – National- Views of New Zealanders Survey (managed by Tourism NZ). Gap: regional level data.

Tourism footprint – Carbon series (managed by Stats NZ).

Gaps: waste, biodiversity, others. 

At the bottom of the page a box labelled ‘Economic’

Tourism Satellite Account, measure GDP, exports, employment, expenditure (a core dataset, managed by Stats); Monthly Regional Tourism Estimates, measure regional expenditure data (a core dataset, managed by MBIE), currently paused.

Gaps: range of economic analysis, including productivity, net benefit.