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Immigration and tourism
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Tourism data overview
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Tourism Data Leadership Group
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Strategic Business Plan 2024 – 2025
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Strategic Business Plan 2024-2025
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Ara Whānui 2-year roadmap
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Māuitanga and innovation pou
Māuitanga and innovation pou
Innovation underpins this Pou and is the starting point for the recommended work.
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Innovation will extend across the design, collection, analysis, reporting, and visualisation of data. There is interest in data integration, Artificial Intelligence, machine learning, real-time and streaming data. Successful innovations are recommended to be adopted elsewhere across the tourism data system.
A report has been proposed to be commissioned to better understand what innovation could look like in the tourism data system, including global initiatives and understanding what is feasible within MBIE systems and government practice. Such a report could result in new initiatives not explicitly identified in the roadmap (a small amount of funding is proposed to be available to support this).
Additionally, establishing a better understanding of Māori tourism data needs is a priority recommendation in this Pou. The TDLG recommend both they and MBIE collaborate with Māori stakeholders on this work. Such engagement and design work is already underway to re-present existing data to better meet Māori needs.
Recommendations include working with both existing and new sources (e.g., the new digital arrival cards), the provision of iwi/hāpu breakdowns where feasible (in a similar manner to Te Whata), and adopting cultural storytelling based around manaakitanga.
