Strategic logic
The logic model below illustrates the connections between the key recommended activity areas across each Pou and the TDLG’s vision.
The roadmap provides more detailed insight into the specific actions.

Key activity areas for māuitanga innovation
- Better use of data and datasets for all (including Māori and Māori businesses);
- Deliver innovation data solutions.
Outcome
The sector and Māori are empowered by data.
Key activity areas for core datasets
- Build foundational artifacts that deliver basic data needs well;
- Address immediate gaps;
- Enable regional bundling;
- Enable one source of truth.
Outcome
Data that meets the experts’ and users’ needs.
Key activity areas for regenerative transformation
- Identify innovative ways to supersede current practises;
- Measure the broad impact of tourism.
Outcome
Everyone can access and understand the data.
Key activity areas for leadership and system capability
- Partner with Māori and consider Te Ao Māori perspectives;
- Provide system leadership;
- Build sector capabiliLeadership and system capability
- Partner with Māori and consider Te Ao Māori perspectives;
- Provide system leadership;
- Build sector capability;
- Design a holistic, transformational data system.
Outcome
The tourism data system is for purpose ands sustainable.
Vision
This will result in achieving the TDLG’s vision to lead the direction of a world-class tourism data system.