Leadership and system capability pou
As aforementioned, the TDLG was established to provide leadership of the tourism data system and encourage greater cooperation and collaboration across the public and private sector contributions to the overall tourism data system.
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While individual initiatives will draw in stakeholders’ in-kind contributions during the design phases, the TDLG also recommends that sector collaboration and contribution is facilitated via a Partnership Fund.
The concept and value of sector driven initiatives is supported by the TDLG and harks back to the 2018 Data Domain Plan.
Additionally, the TDLG was established to facilitate agreement on a sustainable co-funding model for essential tourism data provision. This is another recommended action for 2024. The TDLG have proposed a handful of actions that will result in a TDLG sector-led recommendation to MBIE and the Minister on what this model should be. Proposed priority work is to understand the cost of an essential tourism data system, and what a sustainable co-funded tourism data system could look like. This is proposed to result in the development of a sector wide co-funding model, which would be consulted on, and with MBIE and the Minister’s agreement operationalised in 2025. As a part of this, the aim is to secure central government commitment to an enduring IVL allocation to improving and maintaining the tourism data system, as well as a fair contribution (financial and otherwise) from the sector. Once a co-funding model is in place, the TDLG proposes new governance arrangements where all major players in the funding and management of tourism data are officially represented; providing oversight of a business-as-usual state and ensuring that agreed initiatives to support a sustainable data system are being achieved.
While it may appear a small component of this Pou, addressing the sector’s data capability needs is critical to extracting meaningful value from the data. In 2024 it is proposed that both a capability needs assessment, and an up-lift plan will be commissioned. In 2025 an industry capability development programme will be implemented.
Finally, the TDLG will be working towards increased and improved communication and engagement with the sector, along with undertaking typical governance activities such as reporting on performance, thus ensuring accountability for the initiative.