Introduction
The TDLG have the responsibility of providing thought leadership and advice concerning the strategic direction of tourism data developments.
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The following roadmap is the TDLG’s blueprint for the future – a directive for the next two years with an eye on longer-term goals. The development of the roadmap has been informed by:
- the tourism data landscape
- the purpose of the Group and its vision, principles and strategic direction
- the TDLG's agreed scope.
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The key areas of focus are represented by 4 strategic pou. In summary these are:

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For simplicity’s sake, the recommended MBIE actions in the roadmap have been visually mapped against a single Pou; however, there is much interconnectivity between the actions. An example of the interconnectivity is the recommended re-use of core datasets (for example, tourism flows and volumes) to tell a variety of stories via MBIE’s Tourism Evidence and Insights Centre (TEIC):
- māuitanga and innovation – how well do we manaaki our manuhiri?
- core datasets – the domestic landscape (both visitors and hosts; regional bundling would be a key feature if implemented)
- regenerative tourism – progress towards sustainable tourism and beyond (regeneration)
Visit MBIE's Tourism Evidence and Insights Centre(external link)
The majority of recommendations (and related investment) are focused on increasing the range of data to the sector, however a number of key recommendations are about improving the tourism data system and ensuring that it is sustainably managed into the longer-term.
The TDLG have expectations that for all recommendations, best practice in relation to data governance, ethics, privacy, and security would be adhered to by MBIE. Where appropriate the TDLG recommend that Te Kāhui Raraunga - Māori Data Governance Model is applied.
Te Kāhui Raraunga - Māori Data Governance Model [PDF KB](external link) — Te Kāhui Raraunga