The Tourism Information and Data Hui
Data is a key priority in the New Zealand-Aotearoa Government Tourism Strategy.
The purpose of the Tourism Information and Data Hui was ‘together, set a path towards a collaborative dynamic tourism data system that generates value’.
The Hui brought together about 80 people from central and local government, regional tourism organisations, industry and other members of the tourism insight and data community to:
- collectively understand each other’s information needs
- consider existing opportunities within the system
- imagine what a collaborative dynamic data system should look like.
Co-design, collaboration and co-creation were the strong focus at the Hui. Participants actively discussed their key information and data needs, how they can help build a collaborative data system, and opportunities a collaborative system could deliver. Participants also made a wide range of offers of data and identified several possibilities of leveraging existing data.
The Tourism Data Hui Playback document captures the key themes of the day and includes the solution and next steps canvases completed by participants.
All of the Hui materials will be analysed and will inform next steps. Key ideas that surfaced on the day were:
- a system that actively promotes and supports collaboration
- addressing some key data gaps, including regional/local insights, domestic tourism, environmental and social indicators, and Māori tourism offerings
Hui participants were also encouraged to take advantage of the offers posted during the day to start exploring new ways of meeting their data needs. We hope these will build on the spirit of collaboration from the day, and may even generate pilots that could be scaled up.
The Hui is a step in the journey and is not a one-off conversation. We will continue to work together to develop the tourism information and data system and its components that benefits us all and helps us deliver the Tourism Strategy.
As part of its stewardship role for the tourism data system, MBIE will partner with the sector and focus on the following areas:
- Establish a cross-sector steering group to support the next developments in the tourism data system
- Scope and potentially develop a digital platform to encourage collaboration and data sharing across the sector. Investigate improved sharing and publication of tourism-relevant data across Central Government agencies.
- Explore possibilities to create or improve key data sets and agree on options with the sector for ongoing provisions.
- Continue work on measuring and monitoring sustainable tourism impacts, including creating a dashboard to support sector use of the information.
- Proposal for IVL investment to be considered by the IVL advisory group and the Ministers of Tourism, Finance, and Conservation.
Our next update on this journey will be posted in December. For more information, please contact firstname.lastname@example.org
Informal Working Group
An informal working group of central and local government, academic and industry representatives from across the tourism sector shaped the Hui. The group looked at the tourism data system both in terms of what it needs to deliver and how it could be set up to create an dynamic system, that can respond to changing needs and opportunities.
Supporting information for the Hui
The group prepared a conversation starter document that presented their work over the months leading into the Hui:
For those who wanted to dive a little deeper, MBIE created a map of the customer journey, how that generates data, and who owns that information: