International Visitor Survey data download

As part of our ongoing commitment to supporting tourism research, this page provides the International Visitor Survey (IVS) microdata.

Data for download

The microdata for the 2020 International Visitor Survey are contained in this zip file.

International visitor survey [ZIP, 31 MB]

Data format

The data are in comma separated value (CSV) format as tables that are copies of the database views used by our analysts. This format is aimed at specialist researchers with statistical tools and skills.

Data tables in the zip file

The tables contained in the zip file are listed below.

International Visitor Survey 

Data table



Contains main survey details and all single-response question answers.


Provides details of accommodation types used by respondent – multiple responses possible.


Provides details of activities done by the respondent during their visit – multiple responses possible.


Provides details of airlines used by the respondent and their rating of them – multiple responses possible.


Provides details of reasons why NZ appealed to the respondent – multiple responses possible.


Provides details of respondent’s cycle ownership while on trip.

vw_IVSDecisionMakingProcess – After arriving in NZ

Provides details of sources of information used by the respondent and the trip stage that those sources were used for – multiple responses possible.

Vw_IVSDecisionMakingProcess – Planning and booking

Provides details of websites used for planning & booking trip, together with a rating of how useful the website was.


Provides details of visitor experiences with the environment.


Provides details of costs by different payment methods used by the respondent (eg, credit card, cash).


Provides details of visitors experience of Hobbit Trilogy related activities.


Provides details of what appealed about the Hobbit Trilogy.


Provides details of what the respondent used the iSite information network for.


Details of where the respondent stayed on the trip and the number of nights spent.


Details of other countries visited after NZ.


Details of other countries visited before NZ.


Details which amenities the respondent chose based specifically on the fact that it was Qualmark rated.


Provides details as to why the respondent felt that Qualmark facilities failed the expectations.


Provides details of the respondent’s rating of various amenities etc.


Provides details of the respondent’s rating of various amenities etc.


Provides detail as to how the respondent used social media and at which stage of the trip it was used.


Provides detail as to which social media the respondent used and at which stage of the trip it was used.


Provides details of the different technology types used by the respondent.


Provides details of the uses of technology by the respondent.


Provides details of the different transport used by the respondent.


Provides details of the travel party the respondent was in for the trip.


Creative Commons License(external link)
This work is licensed under a Creative Commons Attribution 3.0 New Zealand License(external link).


The Ministry of Business, Innovation and Employment (MBIE) won't be held accountable for any error, inaccurate findings or interpretation within the data. We're also not responsible for the results of any actions taken on the basis of this information.

Last updated: 02 December 2022