Tourism Insight Series
The Tourism Insight Series supports the sector with rich information and analysis of a range of tourism issues, such as infrastructure, and visitor dispersal and experience.
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Putting quality tourism data on the map
A new Tourism Data Co-governance Group has been appointed to help create a more collaborative and targeted tourism data system that will benefit Aotearoa New Zealand’s tourism sector as it rebounds from the effects of COVID-19.
International tourism forecasts
Pre-COVID-19 our tourism forecasts provided expectations on the future tourism demand in New Zealand. Closure of the New Zealand border in early 2020 has made forecasting challenging and given the lack of data and uncertainty around international travel, we decided to halt it. When reliable data is readily available, we will look to resume forecasting. The information provided on this page are forecasts made pre-COVID-19, based on econometric modelling, current trends and best-available forecasts of international factors, developed with input from members of the tourism industry. Please bear this in mind when using this information.
Tourism research and data
We collect, analyse and publish New Zealand tourism data, along with a range of useful tools and publications.
Quarterly Tourism Report
The Quarterly Tourism Report (QTR) provides insights into what is happening in New Zealand’s tourism sector.
Subscribe to tourism data alerts
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Annual tourism spend grouped by TA, region, country of origin and product category
Our latest charts showing annual tourism spend — grouped by Territorial Authority (TA), region, country of origin and product category.
Region
The commentary below presents the regional context for tourism in the year ending September 2019 (and for the September 2019 quarter where available). Key findings are below:
Accommodation Data Programme (ADP)
The Accommodation Data Programme (ADP) is a 'by industry for industry' research programme providing information about short-term accommodation activity at national, regional, and council levels. It estimates the guest nights, occupancy rates and other measures relating to the accommodation industry.
Freedom camping by international visitors in New Zealand
This page contains statistics and information about freedom camping by international visitors in New Zealand, based on data from the International Visitor Survey (IVS).