The Accommodation Data Programme (ADP) is a 'by industry for industry' research programme providing information about short-term accommodation activity at national, regional, and council levels. It estimates the guest nights, occupancy rates and other measures relating to the accommodation industry.

A new Tourism Data Co-governance Group has been appointed to help create a more collaborative and targeted tourism data system that will benefit Aotearoa New Zealand’s tourism sector as it rebounds from the effects of COVID-19.

Our latest charts showing annual tourism spend — grouped by territorial authority (TA), regional tourism organisation (RTO), country of origin and product category.

The Regional Tourism Estimates 2006–2011 drew data from the International Visitors Survey, Domestic Travel Survey and electronic transactions data. They are presented here for historical purposes only.

The Regional Tourism Estimates (RTEs) provided regional stakeholders with absolute dollar estimates of tourism expenditure at a detailed regional level — that is, by regional council, territorial authority, visitors’ country of origin and industry. They were superseded by the Monthly Regional Tourism Estimates (MRTEs) in 2016.

The Tourism Data Domain Plan sets out the main priorities for tourism statistics, based on agreement by industry and government stakeholders.

The Regional Tourism Indicators (RTIs) measure the change in level of expenditure of both international and domestic travellers in New Zealand by region.

We advise the government on resetting and rebuilding tourism on a sustainable and regenerative model of tourism. Regenerative tourism is about giving back more to people and places than it takes. It actively enriches our communities and helps protect and restore our environment. We provide support to the sector as it navigates difficult times, and we provide policy advice to support its recovery.

Pre-COVID-19 our tourism forecasts provided expectations on the future tourism demand in New Zealand. Closure of the New Zealand border in early 2020 has made forecasting challenging and given the lack of data and uncertainty around international travel, we decided to halt it. When reliable data is readily available, we will look to resume forecasting. The information provided on this page are forecasts made pre-COVID-19, based on econometric modelling, current trends and best-available forecasts of international factors, developed with input from members of the tourism industry. Please bear this in mind when using this information.

We collect, analyse and publish New Zealand tourism data, along with a range of useful tools and publications.