Policy context and strategic direction
Outlines the Government’s overarching goals for tourism, including delivering economic value, creating employment, supporting regional prosperity, protecting natural and cultural assets, maintaining public confidence and enriching the lives of those who visit and live here.
On this page I tēnei whārangi
The Government’s overarching objective is to enable a tourism system which:
- delivers sustained economic value for New Zealand and is attractive for investment
- creates employment for New Zealanders
- supports regional prosperity and more balanced growth
- protects and enhances natural, cultural and social assets
- remains resilient in the face of global and domestic shocks
- maintains public confidence and community support over time, and
- enriches the lives of those who visit and those who live here.
Actions from this Statement. For example Amplify, the Government’s creative and cultural strategy, and Tōnui Māori, which sets out government actions to support continued iwi and Māori economic growth.
Ongoing work to cut red tape and reduce the burden of regulation will continue to be important for the productivity of tourism and hospitality businesses. Work to reduce domestic transport emissions is also critically important to meet New Zealand’s international transport emissions reduction targets as a member of the International Civil Aviation Organization and the International Maritime Organization and will support tourism’s resilience to fuel shocks.
To remain competitive, we need to expand our tourism capacity in line with demand and evolving visitor preferences. That means maintaining and improving quality, aligning growth with deliberate capacity-building and investment, and making clear choices about where and how tourism development is supported – not just relying on the market to drive growth.
Welcome Rocks Trail, Southland. Photo credit: Ben Arthur.