Implementation, oversight and review

Sets out the approach to implementing the Statement and the role of a Tourism Leadership Group.

Delivering the intent of this Statement requires clear accountability, sustained oversight and ongoing engagement with the tourism system. Without effective governance, even well-designed policy frameworks risk losing impact over time.

This Statement is ambitious and will require careful sequencing; Government will develop an implementation plan, in consultation with industry and other system partners, to stage actions and clarify priorities and timing. As implementation progresses, ministers may need to consider whether existing institutional arrangements, roles and resourcing remain appropriate or whether changes are required to support effective delivery and stewardship of the tourism system.

This Statement is intended to provide confidence to industry, local government, mana whenua, communities and investors by clarifying direction, expectations and decision-making principles. It also anticipates robust debate, particularly in areas where trade-offs are unavoidable. Clear oversight and transparency are therefore essential to maintaining trust and alignment.

Government will establish appropriate mechanisms to monitor progress, advise on implementation and ensure this Statement remains relevant as conditions change. Periodic refresh will enable the Statement to adapt while retaining its core strategic direction.

Policy actions: Implementation and review

  • Monitor and report on progress and outcomes. Government will establish mechanisms and measures to monitor implementation of this Statement and provide periodic public updates on progress, including how key policy, investment and regulatory decisions align with this Statement’s objectives and contribute to intended system‑level outcomes.
  • Establish a tourism leadership group to progress implementation. Government will partner with the industry and local government to set up a group comprising representatives from central government, local authorities, industry bodies and strategic partners. The group will provide advice on priorities for each part of the system’s respective actions and develop approaches where actions are joint.
  • Use this Statement to guide expectations of system entities. Government will use this Statement to inform strategic expectations for Tourism New Zealand, MBIE tourism functions and relevant agencies, supporting consistent interpretation and application across the system.
  • Refresh this Statement periodically. Government will review and update this Statement in line with progress towards the Tourism Growth Roadmap goal to double the 2023 value of tourism exports by 2034 and to reflect emerging trends, risks and evidence, while preserving its long‑term strategic direction and role as an enduring guide for the tourism system.