Tourism Policy Statement

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In this section I tēnei wāhanga

Ministerial foreword

Introduction by the Minister for Tourism and Hospitality.

Introduction and purpose

Describes why New Zealand needs a Tourism Policy Statement and what it will do.

Policy context and strategic direction

Outlines the Government’s overarching goals for tourism, including delivering economic value, creating employment, supporting regional prosperity, protecting natural and cultural assets, maintaining public confidence and enriching the lives of those who visit and live here.

Roles and responsibilities within the tourism system

Explains how different parts of the tourism system operate and defines who is responsible for key functions.

Illustrating the system in practice

Practical examples to show how the tourism system operates in different contexts, including sectors, markets and places.

Policy objectives and actions

The 8 policy objectives and the key policy actions needed to support them.

Implementation, oversight and review

Sets out the approach to implementing the Statement and the role of a Tourism Leadership Group.