The Government is investing an additional $35 million through its new Tourism Growth Roadmap to increase international visitor numbers, improve tourism infrastructure and drive economic growth.

The 2025 Tourism Boost package was developed by the Government in partnership with the tourism industry. It aims to support immediate growth in visitor numbers, drive export activity and deliver economic growth in New Zealand.

Round 2 of the Regional Events Promotion Fund awarded $2,652,349 of funding to 152 events in May 2025.

The Government is investing an extra $13.5 million in international marketing to bring more visitors to New Zealand.

Round 1 of the Regional Events Promotion Fund awarded $2,375,000 of funding to 132 events in July 2024.

The Regional Events Promotion Fund (REPF) provides $5 million over 2 years to support the promotion of regional events to the domestic market. The fund is contestable and aims to encourage regional dispersal and increase visitor spend in the regions with an additional focus on encouraging seasonal dispersal by promoting events outside of the peak summer season.

Information about the type of funding available and eligibility criteria.

The projects funded by the IVL are examples of how visitors have directly contributed to the unique natural heritage they enjoy, and the infrastructure they use while they’re here.

The Regional Tourism Boost Fund (RTBF) is a contestable fund which provides $3 million to support regions to attract more international visitors and encourage dispersal of international visitors around the country.

The New Zealand Cycle Trail Fund makes available up to $8 million annually for the maintenance, development and promotion of the New Zealand Cycle Trails (NZCT). The funding comes from the International Conservation and Visitor Levy.