Strategic Business Plan 2024 – 2025
The Tourism Data Leadership Group’s (TDLG) 2-year Strategic Business Plan provides a blueprint for the immediate future of the tourism data system.
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The Tourism Data Leadership Group
The Tourism Data Leadership Group is an independent sector group which includes representatives from the tourism industry, academia, and government.
Tourism data sources diagram
Compiled by the Ministry of Business, Innovation and Employment (MBIE) and Stats NZ, this data is relevant to the tourism sector and is used by a wide range of stakeholders.
Results of the 2019/20 summer research into Responsible Camping
Research commissioned by the Ministry of Business, Innovation and Employment into the 2019/20 summer season found that freedom camping provides financial benefits for New Zealand
Accommodation Data Programme (ADP)
The Accommodation Data Programme (ADP) is a 'by industry for industry' research programme providing information about short-term accommodation activity at national, regional, and council levels. It estimates the guest nights, occupancy rates and other measures relating to the accommodation industry.
Annual tourism spend grouped by TA, RTO, country of origin and product category
Our latest charts showing annual tourism spend — grouped by territorial authority (TA), regional tourism organisation (RTO), country of origin and product category.
2018 Tourism Data Domain Plan
The Tourism Data Domain Plan sets out the main priorities for tourism statistics, based on agreement by industry and government stakeholders.
International tourism forecasts
Pre-COVID-19 our tourism forecasts provided expectations on the future tourism demand in New Zealand. Closure of the New Zealand border in early 2020 has made forecasting challenging and given the lack of data and uncertainty around international travel, we decided to halt it. When reliable data is readily available, we will look to resume forecasting. The information provided on this page are forecasts made pre-COVID-19, based on econometric modelling, current trends and best-available forecasts of international factors, developed with input from members of the tourism industry. Please bear this in mind when using this information.
Tourism research and data
We collect, analyse and publish New Zealand tourism data, along with a range of useful tools and publications.
Quarterly Tourism Report
The Quarterly Tourism Report (QTR) provides insights into what is happening in New Zealand’s tourism sector.