The Government is investing an additional $35 million through its new Tourism Growth Roadmap to increase international visitor numbers, improve tourism infrastructure and drive economic growth.

We advise the Government on growing and managing tourism in New Zealand, to support our economy and regions. Tourism benefits our local communities and businesses. It supports people-to-people connections and fosters a shared sense of national pride and delivers economic benefits through job creation, regional development, and increased spending in local economies.

The 2025 Tourism Boost package was developed by the Government in partnership with the tourism industry. It aims to support immediate growth in visitor numbers, drive export activity and deliver economic growth in New Zealand.

Round 2 of the Regional Events Promotion Fund awarded $2,652,349 of funding to 152 events in May 2025.

The Government is investing an extra $13.5 million in international marketing to bring more visitors to New Zealand.

Law changes relating to the Self-contained Motor Vehicles Legislation Act and its Regulations are complete. The final change was made in early 2025 with the transitional period for private vehicles extended to 7 June 2026.

The Tourism Growth Roadmap outlines the Government’s strategic vision and plan to boost tourism, drive economic growth, and enhance the visitor experience in New Zealand.

The Government is investing in regional economic growth and sustainable tourism by supporting the installation of e-bike charging stations on 2 New Zealand cycle trails, with more regions set to benefit through an upcoming second funding round.

Regional tourism organisations will receive a total of $3 million to attract more international visitors to regional New Zealand this year.