Events Attraction Package

The Events Attraction Package complements, rather than replaces, Major Events Fund investments. The final package of events will be curated to ensure a mix of different types of events, with regional and seasonal spread also a consideration.

Event selection and criteria

The New Zealand Major Events team at MBIE worked with industry leaders and independent event experts to identify a long list of potential large-scale international event prospects for 2026 and 2027 that could form part of the package. These events have been considered for their capacity to attract large audiences and international visitors.

The Events Attraction Package is not a contestable fund. Selection is by invitation-only.

An independent advisory panel developed a short list of events which were invited to submit business cases. The Government will make final decisions on which events are supported by the package.

Events that align with Government priorities and offer wider public benefits have been given greater consideration during the selection process.

The first events supported by the package were announced in December 2025, with more to be announced in the coming weeks and months.

Events announced to date:

• Linkin Park - Auckland
• Ultra Music Festival – Wellington
• FIFA World Series – Auckland
• WSL Championship Tour - Raglan