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The Government is investing an additional $35 million through its new Tourism Growth Roadmap to increase international visitor numbers, improve tourism infrastructure and drive economic growth.

We advise the Government on growing and managing tourism in New Zealand, to support our economy and regions. Tourism benefits our local communities and businesses. It supports people-to-people connections and fosters a shared sense of national pride and delivers economic benefits through job creation, regional development, and increased spending in local economies.

The 2025 Tourism Boost package was developed by the Government in partnership with the tourism industry. It aims to support immediate growth in visitor numbers, drive export activity and deliver economic growth in New Zealand.

As part of our ongoing commitment to supporting tourism research, this page provides the International Visitor Survey (IVS) microdata.

Round 2 of the Regional Events Promotion Fund awarded $2,652,349 of funding to 152 events in May 2025.

The Government is investing an extra $13.5 million in international marketing to bring more visitors to New Zealand.

Round 1 of the Regional Events Promotion Fund awarded $2,375,000 of funding to 132 events in July 2024.

The Regional Events Promotion Fund (REPF) provides $5 million over 2 years to support the promotion of regional events to the domestic market. The fund is contestable and aims to encourage regional dispersal and increase visitor spend in the regions with an additional focus on encouraging seasonal dispersal by promoting events outside of the peak summer season.

Information about the type of funding available and eligibility criteria.