Regional Tourism Indicator data variables

For the Regional Tourism Indicators (RTIs), data variables include origin of merchant, origin of cardholder and type of merchant.

Origin of merchant

For both international and domestic data sets, the origin of the merchant has the same definition. Primarily the definitions used are the territorial authority (TA) areas as defined by Stats NZ. The following TA’s have been modified.

Territorial authority

Split into the following modified territorial authority


Far North District

Far North – North; Far North – South East; Far North – South West.

To allow within-region spend to be identified

Auckland City

Rodney; North Shore; Waitakere; Auckland; Manukau; Papakura; Franklin

To allow within-region spend to be identified

Waitaki District

Waitaki North; Waitaki South

To allow the TA to be split for reporting by region and Regional Tourism Organisation (RTO)

Queenstown Lakes District

Queenstown; Lake Wanaka

To allow reporting by RTO

Southland District

Fiordland; Central/Eastern Southland

To allow reporting by RTO

Origin of cardholder

For the international data set, the origin of the cardholder is defined as the country in which the bank that issued the card is located. All countries are separately identified in the data set but no regional identification is possible within these countries. For the full list of countries see the definition tables.

RTI definition tables [XLSX, 74 KB] 
(external link)

For the domestic data, the origin of the cardholder is defined as the territorial authority that the bank holds as the cardholder's residential address. For the purposes of this data set there have been some modifications made to some of the territorial authorities to allow the data to be summarised both by regions of New Zealand and by Regional Tourism Organisation regions. The regions used are defined under the origin of merchant area section.

Type of merchant

All merchants have been coded to an ANZSIC 2006 (Australia and New Zealand Standard Industry Classification) at the time the merchant signs up. Each merchant can only be coded to one ANZSIC, which is defined as the primary source of revenue for the merchant. For example, a hotel will be coded to accommodation, but a portion of the revenue could be from the restaurant, which if it was a stand-alone business would be coded to food and beverage services.

Using the definitions from the Tourism Satellite Account, 101 ANZSIC’s were identified as being of particular interest to tourism (that is, estimated that greater than 5% of the industry is tourism-related). The remaining ANZSICs where there is tourism activity have also been identified and allocated to a 'non-tourism related' code. This spend is still for the purpose of tourism, but it is in industries not considered part of the tourism industry, such as hairdressing and beauty services.

For ease of reporting the ANZSICs have been grouped into the following categories:

  • Accommodation
  • Cultural and recreational services
  • Education
  • Food and beverage services
  • Food retailing
  • Fuel retailing
  • Non-tourism related
  • Other retailing
  • Transport (including travel agency and tours).

For full details of the ANZSIC’s under each category see the definition tables.

RTI definition tables [XLSX, 74 KB] (external link)