Survey quality for the International Visitor Survey

This page explains what we do to attempt to reduce sampling error in the International Visitor Survey (IVS).

Quality assurance metrics

Below we provide the results against quality assurance metrics that are monitored to reduce sampling error in the International Visitor Survey (IVS). These include:

  • Relative Margin of Error (RME).
  • Sample size.
  • Response rate.

See Survey error for more information about types of errors and how they apply to the IVS.

Relative Margin of Error (RME) for the year to March 2020

The Relative Margin of Error (RME) represents the percentage above and below a figure for which we can be 95% confident that the true value is within.

The International Visitor Survey is designed to have an RME of:

  • 5% for total spend
  • 10% for the top 6 markets — Australia, China, USA, UK, Germany, and Japan.

The target was achieved this quarter, with the RME for total spend at 3.9% for the year ending March 2020, compared with 4.0% for the year ended March 2019.

Table of RMEs

The table below shows the RMEs for the total spend estimate, and for spending by our top 6 visitor markets, along with the upper and lower bounds.

As an example of how to interpret this table, there is 95% confidence that the true value of spending by Australian visitors lies somewhere between $2,684 million and $3,079 million.

Country

Total Spend ($m)

Year ended March 2019

Year ended March 2020

Lower bound ($m)

Upper bound ($m)

All

11,465

4.0%

3.9%

11,016

11,914

Australia

2,882

4.9%

6.9%

2,684

3,079

China

1,544

11.8%

18.1%

1,264

1,825

Germany

544

13.2%

10.9%

485

603

Japan

254

11.5%

11.2%

226

283

UK

1,021

7.2%

10.3%

916

1,127

USA

1,540

7.5%

8.6%

1,408

1,671

Sample size for the year to March 2020

The total sample size for the year ended March 2020 was 7,745, down from 9,638 in the year ended March 2019. This is against the target sample size of 8,900 respondents each year.

Country

Year ended March 2019

Year ended March 2020

Target sample size

All

9,638

7,745

8,900

Australia

2,094

1,787

1,348

UK

984

722

856

USA

1,046

948

920

China

1,077

510

1,040

Germany

614

492

752

Japan

879

878

752

Response rate for the year to March 2020

The response rate represents the percentage of people who complete the survey as a proportion of the total surveys emailed out. The International Visitor Survey was designed with an expected response rate of 30%.

This table presents the response rates by country for the years ended March 2020 and March 2019. Falling response rates are not necessarily indicative of falling survey coverage, as the achieved sample size may compensate for this.

Country

Year ended March 2019

Year ended March 2020

All

28%

24%

Australia

28%

25%

China

22%

12%

Germany

28%

26%

Japan

39%

36%

UK

28%

23%

USA

28%

23%

 

Last updated: 03 June 2020