Tourism Boost package
The 2025 Tourism Boost package was developed by the Government in partnership with the tourism industry. It aims to support immediate growth in visitor numbers, drive export activity and deliver economic growth in New Zealand.
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Major events and tourism package to boost economic activity
The Government has announced a new Major Events and Tourism package to boost economic activity and confidence.
First wave of events funding
The Government has confirmed the first wave of event funding under Events Boost Fund and Event Attraction Package, supporting a range of music, sports, arts and cultural events starting in 2026.
Strategic Tourism Assets Protection Programme
The Strategic Tourism Assets Protection Programme (STAPP) is intended to protect the assets in the tourism landscape that form the core of our essential tourism offerings to ensure their survival through the disruption caused by COVID-19.
Documents relating to the Tourism Recovery Package
We are releasing documents which relate to the Tourism Recovery Package. The webpage will be updated periodically.
New bridge for West Coast Cycle Trail
The Government is investing $1.6 million to replace the Totara River Rail Bridge on the West Coast Wilderness Cycle Trail, bringing in more visitors to the region and giving a boost to the local economy.
New Tourism Growth Roadmap
The Government is investing an additional $35 million through its new Tourism Growth Roadmap to increase international visitor numbers, improve tourism infrastructure and drive economic growth.
Tourism marketing boost in key countries
The Government is investing an extra $13.5 million in international marketing to bring more visitors to New Zealand.
$1.6 million to reopen Great Taste Cycle Trail
The Government is investing $1.6 million to repair and reopen Tasman’s Great Taste Cycle Trail, which was badly damaged by recent storms.
Tourism Growth Roadmap
The Tourism Growth Roadmap outlines the Government’s strategic vision and plan to boost tourism, drive economic growth, and enhance the visitor experience in New Zealand.