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maori businesses

Brand positioning

Successful destinations have a clear brand and positioning that captures the essence of the destination. Collections of people, places and experiences create the destination’s brand story and value proposition. The destination’s logo is a symbol that represents the destination and the experience offered.

Leadership, governance and risk

Our senior leadership team consists of the Secretary (Chief Executive), 8 deputy secretaries, and the Chief Advisor to the Secretary. They are responsible for MBIE’s organisational strategy, Te Ara Amiorangi, and the achievement of MBIE’s strategic outcomes, including the ongoing stewardship of MBIE, its people, systems and functions.