Senior Content Designer
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Tēnei tūranga – About the role
The Senior Content Designer is a writing specialist in the Digital Channels team.
The Senior Content Designer is responsible for writing clear, easy-to-understand and precise content for Immigration’s digital channels.
The Senior Content Designer will bring extensive experience and understanding in the following areas: web content strategy, content design, including writing in plain language, editing, User Experience (UX), and Information Architecture (IA).
Use their knowledge and expertise to work in partnership with the manager, team and stakeholders of Immigration New Zealand to deliver fit for purpose digital services, content and advice.
Ngā herenga – Requirements of the role
Personal specifications
- A tertiary qualification or training in publishing, communications, journalism, writing or a related discipline.
- Bring extensive knowledge of web content best practices, including writing plain English for web and digital channels, search engine optimisation, information architecture and accessibility.
- Bring a proven track record of designing user-centred content, keeping the audience in mind, and understanding which channels to use effectively to reach our audience.
- Ability to influence and negotiate with stakeholders to adopt content solutions at a senior level.
- Extensive knowledge of Google Analytics and its use as evidence to develop content that meets the needs of users and influences their behaviour.
- Ability to self-manage and organise your work, including the ability to pivot at short notice and change priorities.
- Ability to demonstrate innovation, experimentation, problem solving and agile ways of working, to develop and inject a digital focus into engagement strategies and plans.
- Extensive knowledge of web trends, standards and best practice for content design.
- Advanced knowledge of html, web design and content management systems.
- Ability to simplify complex language and ideas.
- An advanced knowledge of language and grammar.
- Bring a curious mind and have the ability to challenge the status quo when required.
Experience in the following is desirable
- Content management systems.
- Understanding of how government delivers services and develops policy.
- Gather Content.
- Google analytics.
Takohanga tuhinga o mua – Key accountabilities and deliverables
Responsibilities of this position are expected to change over time as the Ministry responds to changing needs. The incumbent will need the flexibility to adapt and develop as the environment evolves. This includes performing any other reasonable duties as required.
Manages the content requirements on the INZ website and digital channels
The Senior Content Designer will be required to:
- Support the Manager, Digital Channels and the Senior Content Strategist to develop INZ’s digital strategy setting the future direction of information delivery across INZ’s channels.
- Use evidence to identify, manage and write content for web and digital channels, using the right tone and voice, using clear, precise plain English, tailored to user needs.
- Design and write content for Immigration digital channels to meet our user needs. Ensuring it aligns with the content strategy, style guide, and meets NZ Government web standards for accessibility and usability.
- Work with and maintain style guides.
- Engage with our internal stakeholders to manage day-to-day content requests. Including: creating and defining requirements, writing, reviewing and editing content. Ensuring that content meets the needs of our users, stakeholders and reflects the content strategy objectives.
- Lead activities related to digital communications, collaborating with the Information Products and Marketing teams to develop and implement channel strategies and plans (eg social media, e-newsletters, pro-comms).
- Provide advice, leadership and training in digital best practices to others in Immigration e.g. governance, standards, usability, accessibility, design and technical.
- Build and maintain effective relationships and partnerships with internal and external stakeholders including government agencies and delivery partners at any level.
- Actively identify opportunities to improve our products and services so they better meet the needs of our customers and deliver greater productivity and compliance.
- Willingly shares knowledge, expertise within the team and with others in the organisation.
- Work collaboratively across I&E, SEE and MBIE to support staff and projects involved in providing or preparing content for INZ.
- Champion good online writing principles and practice among website stakeholders and SMEs and build the content capability for the future.
- Regularly review content performance and identify content issues. Developing solutions that are user-centric, practical and cost-effective.
- Deal comfortably with significant uncertainty and changing environments.
- Demonstrate flexibility, adaptability and strategic agility as the needs and priorities of our customers, influencers and our business change.
Work programme
- Lead online content development and management, and support engagement with stakeholders on website content matters.
- Actively promote online content approaches in relation to the work programme that benefit our audiences and contribute to the Striking the Balance strategic objectives.
- Champion Immigrations visual identity and brand guidelines into product and service design.
- Assist with the development, implementation and re-evaluation of our digital strategy, Information Architecture, workflow processes and procedures. Setting the future direction of information delivery across INZ’s channels.
Wellbeing, health & safety
- Displays commitment through actively supporting all safety and wellbeing initiatives.
- Ensures own and others safety at all times.
- Complies with relevant safety and wellbeing policies, procedures, safe systems of work and event reporting.
- Reports all incidents/accidents, including near misses in a timely fashion.
- Is involved in health and safety through participation and consultation.
Tō tūranga i roto i te Manatū – Your place in the Ministry
The Senior Content Designer position reports into the Manager, Digital Channels, Information and Education within the Strategy, Engagement and Education branch. The branch sits within the Immigration New Zealand group.
To mātou aronga – What we do for Aotearoa New Zealand
Hīkina Whakatutuki is the te reo Māori name for the Ministry of Business, Innovation and Employment. Hīkina means to uplift. Whakatutuki means to move forward, to make successful. Our name speaks to our purpose, Grow Aotearoa New Zealand for All.
To Grow Aotearoa New Zealand for All, we put people at the heart of our mahi. Based on the principles of Te Tiriti o Waitangi / The Treaty of Waitangi, we are committed to upholding authentic partnerships with Māori.
As agile public service leaders, we use our breadth and experience to navigate the ever-changing world. We are service providers, policy makers, investors and regulators. We engage with diverse communities, businesses and regions. Our work touches on the daily lives of New Zealanders. We grow opportunities (Puāwai), guard and protect (Kaihāpai) and innovate and navigate towards a better future (Auaha).
Ngā matatau – Our competencies
Cultivates innovation We create new and better ways for the organisation to be successful by challenging the status quo generating new and creative ideas and translating them into workable solutions.
Nimble learning We are curious and actively learn through experimentation when tackling new problems by learning as we go when facing new situations and challenges.
Customer focus We build strong customer relationships and deliver customer-centric solutions by listening and gaining insights into the needs of the communities we serve and actively seeking and responding to feedback.
Decision quality We make quality and timely decisions that shape the future for our communities and keep the organisation moving forward by relying on an appropriate mix of analysis, wisdom, experience, and judgement to make valid and reliable decisions.
Action oriented We step up, taking on new opportunities and tough challenges with purpose, urgency and discipline by taking responsibility, ownership and action on challenges, and being accountable for the results.
Collaborates We connect, working together to build partnerships with our communities, working collaboratively to meet shared objectives by gaining trust and support of others; actively seeking the views, experiences, and opinions of others and by working co-operatively with others across MBIE, the public sector and external stakeholder groups.
Te Tiriti o Waitangi
As an agency of the public service, MBIE has a responsibility to contribute to the Crown meeting its obligations under Te Tiriti o Waitangi (Te Tiriti). Meeting our commitment to Te Tiriti will contribute towards us realising the overall aims of Te Ara Amiorangi – Our Path, Our Direction, and achieve the outcome of Growing New Zealand for All. The principles of Te Tiriti - including partnership, good faith, and active protection – are at the core of our work. MBIE is committed to delivering on our obligations as a Treaty partner with authenticity and integrity and to enable Māori interests. We are committed to ensuring that MBIE is well placed to meet our obligations under the Public Service Act 2020 (Te Ao Tūmatanui) to support the Crown in strengthening the Māori/Crown Relationship under the Treaty and to build MBIE’s capability, capacity and cultural intelligence to deliver this.
Mahi i roto i te Ratonga Tūmatanui – Working in the public service
Ka mahitahi mātou o te ratonga tūmatanui kia hei painga mō ngā tāngata o Aotearoa i āianei, ā, hei ngā rā ki tua hoki. He kawenga tino whaitake tā mātou hei tautoko i te Karauna i runga i āna hononga ki a ngāi Māori i raro i te Tiriti o Waitangi. Ka tautoko mātou i te kāwanatanga manapori. Ka whakakotahingia mātou e te wairua whakarato ki ō mātou hapori, ā, e arahina ana mātou e ngā mātāpono me ngā tikanga matua o te ratonga tūmatanui i roto i ā mātou mahi.
In the public service we work collectively to make a meaningful difference for New Zealanders now and in the future. We have an important role in supporting the Crown in its relationships with Māori under the Treaty of Waitangi. We support democratic government. We are unified by a spirit of service to our communities and guided by the core principles and values of the public service in our work.
What does it mean to work in Aotearoa New Zealand’s Public Service?(external link) — Te Kawa Mataaho The Public Service Commission
