Senior Engagement and Communications Advisor
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Tēnei tūranga – About the role
The Senior Engagement and Communications Advisor is responsible for delivering CERT NZ’s communications campaigns and providing strategic communications advice.
The position is responsible for delivering communications campaigns to support and promote positive cyber security behaviours.
The Senior Advisor also works with marketing and research agencies to carry out market research projects, develop engagement strategies, oversee campaign development and production, and report on results.
The role also assists the broader team with media engagement, social media strategies, website content and publications.
Ngā herenga – Requirements of the role
Personal specifications
Skills and Experience:
- Strong writing, editing and oral communications skills, including writing fit-for-purpose content targeted at specific audiences in appropriate channels.
- Experience in delivering communications and engagement campaigns, including managing third party agencies such as marketing, advertising and research companies.
- An understanding of marketing fundamentals and how to put together successful marketing strategies to achieve change.
- The ability to take a strategic, proactive approach to communications and associated stakeholder engagement, and to create strategies that fit with overall organisational and government objectives.
- A sound understanding of cyber security or IT is advantageous.
- A relevant tertiary qualification or extensive and comparable relevant experience.
- Must have the legal right to live and work in New Zealand.
CERT NZ provides incident response services from 7am to 7pm Monday to Friday with 24/7 response to serious cyber incidents. CERT NZ staff may be called upon out of hours in an emergency.
Takohanga tuhinga o mua – Key accountabilities and deliverables
The Senior Engagement and Communications Advisor is required to deliver results in the following areas:
Critical Success Factors
- Develop and implement campaigns to reach key audiences to support and promote cyber security awareness and behaviours.
- Manage the processes, people and agencies involved in campaign delivery, to deliver outcomes and milestones on time.
- Identify and manage risks, and keeping managers informed as appropriate.
- Keep internal and external stakeholders informed and involved as required.
- Complete legal, reporting and administrative requirements associated with projects.
Strategic focus
- Translate government and organisational over-arching strategic priorities into relevant communications, channel, marketing and content initiatives, helping to advance CERT NZ interests.
- Identify opportunities for CERT NZ to challenge conventional practices, or to play a leadership role within the national cyber security landscape.
- Undertake projects to enhance the overall CERT NZ strategic plan.
Relationship management
- Proactively establish and maintain effective working relationships with key stakeholders including other functional leaders. Actively build and manage a network of key stakeholders to inform the role’s work.
- Develop effective working relationships with other MBIE managers and staff in order to transfer knowledge and learning to the team and wider organisation.
- Represent the CERT NZ’s and whole-of-Ministry views and protect their reputation in any external interactions.
Channel Management
- Contribute to strategies for CERT NZ’s owned channels and communications products, to maximise reach and impact. This includes e-news communications, web content, social media, media, and key products such as CERT NZ’s Quarterly Reports.
- Develop an understanding of, and have empathy for, CERT NZ’s customers’ point of view and user experience with CERT NZ, contributing to continuous improvement.
- Ensure that communications are fit-for-purpose for the target audience by using the most appropriate communication tools and methods.
Marketing and Communications management
- Lead the development and delivery of CERT NZ’s marketing and communications strategy contributing to CERT NZ’s overarching goals.
- Identify ways for CERT NZ activities to leverage other MBIE teams, government agencies and professional bodies such as Business.govt.nz, consumerprotection.govt.nz, Netsafe, Institute of Directors, and other organisations and agencies.
- Build partnerships with other organisations to deliver effective CERT NZ awareness programmes.
Wellbeing, health & safety
- Displays commitment through actively supporting all safety and wellbeing initiatives.
- Ensures own and others safety at all times.
- Complies with relevant safety and wellbeing policies, procedures, safe systems of work and event reporting.
- Reports all incidents/accidents, including near misses in a timely fashion.
- Is involved in health and safety through participation and consultation.
Tō tūranga i roto i te Manatū – Your place in the Ministry
The Senior Engagement and Communications Advisor position reports into the Manager, Engagement, Communication and Partnerships within the Strategy and Enablement branch. The branch sits within the Te Whakatairanga Service Delivery group.
To mātou aronga – What we do for Aotearoa New Zealand
Hīkina Whakatutuki is the te reo Māori name for the Ministry of Business, Innovation and Employment. Hīkina means to uplift. Whakatutuki means to move forward, to make successful. Our name speaks to our purpose, Grow Aotearoa New Zealand for All.
To Grow Aotearoa New Zealand for All, we put people at the heart of our mahi. Based on the principles of Te Tiriti o Waitangi / The Treaty of Waitangi, we are committed to upholding authentic partnerships with Māori.
As agile public service leaders, we use our breadth and experience to navigate the ever-changing world. We are service providers, policy makers, investors and regulators. We engage with diverse communities, businesses and regions. Our work touches on the daily lives of New Zealanders. We grow opportunities (Puāwai), guard and protect (Kaihāpai) and innovate and navigate towards a better future (Auaha).
Ngā matatau – Our competencies
Cultivates innovation We create new and better ways for the organisation to be successful by challenging the status quo generating new and creative ideas and translating them into workable solutions.
Nimble learning We are curious and actively learn through experimentation when tackling new problems by learning as we go when facing new situations and challenges.
Customer focus We build strong customer relationships and deliver customer-centric solutions by listening and gaining insights into the needs of the communities we serve and actively seeking and responding to feedback.
Decision quality We make quality and timely decisions that shape the future for our communities and keep the organisation moving forward by relying on an appropriate mix of analysis, wisdom, experience, and judgement to make valid and reliable decisions.
Action oriented We step up, taking on new opportunities and tough challenges with purpose, urgency and discipline by taking responsibility, ownership and action on challenges, and being accountable for the results.
Collaborates We connect, working together to build partnerships with our communities, working collaboratively to meet shared objectives by gaining trust and support of others; actively seeking the views, experiences, and opinions of others and by working co-operatively with others across MBIE, the public sector and external stakeholder groups.
Te Tiriti o Waitangi
As an agency of the public service, MBIE has a responsibility to contribute to the Crown meeting its obligations under Te Tiriti o Waitangi (Te Tiriti). Meeting our commitment to Te Tiriti will contribute towards us realising the overall aims of Te Ara Amiorangi – Our Path, Our Direction, and achieve the outcome of Growing New Zealand for All. The principles of Te Tiriti - including partnership, good faith, and active protection – are at the core of our work. MBIE is committed to delivering on our obligations as a Treaty partner with authenticity and integrity and to enable Māori interests. We are committed to ensuring that MBIE is well placed to meet our obligations under the Public Service Act 2020 (Te Ao Tūmatanui) to support the Crown in strengthening the Māori/Crown Relationship under the Treaty and to build MBIE’s capability, capacity and cultural intelligence to deliver this.
Mahi i roto i te Ratonga Tūmatanui – Working in the public service
Ka mahitahi mātou o te ratonga tūmatanui kia hei painga mō ngā tāngata o Aotearoa i āianei, ā, hei ngā rā ki tua hoki. He kawenga tino whaitake tā mātou hei tautoko i te Karauna i runga i āna hononga ki a ngāi Māori i raro i te Tiriti o Waitangi. Ka tautoko mātou i te kāwanatanga manapori. Ka whakakotahingia mātou e te wairua whakarato ki ō mātou hapori, ā, e arahina ana mātou e ngā mātāpono me ngā tikanga matua o te ratonga tūmatanui i roto i ā mātou mahi.
In the public service we work collectively to make a meaningful difference for New Zealanders now and in the future. We have an important role in supporting the Crown in its relationships with Māori under the Treaty of Waitangi. We support democratic government. We are unified by a spirit of service to our communities and guided by the core principles and values of the public service in our work.
What does it mean to work in Aotearoa New Zealand’s Public Service?(external link) — Te Kawa Mataaho The Public Service Commission
