Social Media Advisor
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Tēnei tūranga – About the role
The Social Media Advisor role is responsible for the delivery of social media campaign creation and social media management in the Design and Marketing team within the Engagement, Communications and Ministerial Services branch. The position holder will bring their content creation, relationship management and social media experience to work in partnership with other team members, stakeholders and communications staff.
Ngā herenga – Requirements of the role
Personal specifications
- Excellent relationship building skills, working with internal clients and a design team.
- Proven social media experience across Facebook, Instagram, Twitter, LinkedIn and YouTube.
- Strong content creation skills across video and tools like Canva.
- An understanding of Facebook, Twitter and LinkedIn advertising platforms.
- Good project management and administrative experience, for example creating timelines, reporting and research.
- Excellent time and work management skills, able to manage multiple projects and changing priorities.
Personal attributes and qualifications
- Positive ‘can-do’ attitude – someone who takes pride in their work and has a desire to learn, grow and improve.
- Self-motivation and drive – the ability to work autonomously and ensure projects are completed.
- Problem solving - the ability to work through problems and challenges.
- Collaborative and team-first mindset – working in a team of 13 and branch with over 100 people, it’s key that you have strong inter-personal skills.
- A tertiary education is preferable.
Takohanga tuhinga o mua – Key accountabilities and deliverables
Social media content creation
- Planning and managing social media content calendars
- Writing social media copy
- Creating post assets with tools such as Canva.
- Photography and video using a mobile phone or digital SLR camera.
- Supporting marketing campaigns with social media support.
Social media management
- Managing all corporate social media channels.
- Scheduling social media posts using Sprout social(experience with similar tools is preferable but training will be provided).
- Managing comments and direct messages.
- Regular reporting.
- Managing key ongoing campaigns for MBIE’s corporate brand.
Wellbeing, health and safety
- Displays commitment through actively supporting all safety and wellbeing initiatives.
- Ensures own and others safety at all times.
- Complies with relevant safety and wellbeing policies, procedures, safe systems of work and event reporting.
- Reports all incidents/accidents, including near misses in a timely fashion.
- Is involved in health and safety through participation and consultation.
Tō tūranga i roto i te Manatū – Your place in the Ministry
The Social Media Advisor position reports into the Manager Design and Marketing within the Engagement, Communications and Ministerial Services branch. The branch sits within the Ngā Pou o te Taumaru group.
To mātou aronga – What we do for Aotearoa New Zealand
Hīkina Whakatutuki is the te reo Māori name for the Ministry of Business, Innovation and Employment. Hīkina means to uplift. Whakatutuki means to move forward, to make successful. Our name speaks to our purpose, Grow Aotearoa New Zealand for All.
To Grow Aotearoa New Zealand for All, we put people at the heart of our mahi. Based on the principles of Te Tiriti o Waitangi / The Treaty of Waitangi, we are committed to upholding authentic partnerships with Māori.
As agile public service leaders, we use our breadth and experience to navigate the ever-changing world. We are service providers, policy makers, investors and regulators. We engage with diverse communities, businesses and regions. Our work touches on the daily lives of New Zealanders. We grow opportunities (Puāwai), guard and protect (Kaihāpai) and innovate and navigate towards a better future (Auaha).
Ngā matatau – Our competencies
Cultivates innovation We create new and better ways for the organisation to be successful by challenging the status quo generating new and creative ideas and translating them into workable solutions.
Nimble learning We are curious and actively learn through experimentation when tackling new problems by learning as we go when facing new situations and challenges.
Customer focus We build strong customer relationships and deliver customer-centric solutions by listening and gaining insights into the needs of the communities we serve and actively seeking and responding to feedback.
Decision quality We make quality and timely decisions that shape the future for our communities and keep the organisation moving forward by relying on an appropriate mix of analysis, wisdom, experience, and judgement to make valid and reliable decisions.
Action oriented We step up, taking on new opportunities and tough challenges with purpose, urgency and discipline by taking responsibility, ownership and action on challenges, and being accountable for the results.
Collaborates We connect, working together to build partnerships with our communities, working collaboratively to meet shared objectives by gaining trust and support of others; actively seeking the views, experiences, and opinions of others and by working co-operatively with others across MBIE, the public sector and external stakeholder groups.
Te Tiriti o Waitangi
As an agency of the public service, MBIE has a responsibility to contribute to the Crown meeting its obligations under Te Tiriti o Waitangi (Te Tiriti). Meeting our commitment to Te Tiriti will contribute towards us realising the overall aims of Te Ara Amiorangi – Our Path, Our Direction, and achieve the outcome of Growing New Zealand for All. The principles of Te Tiriti - including partnership, good faith, and active protection – are at the core of our work. MBIE is committed to delivering on our obligations as a Treaty partner with authenticity and integrity and to enable Māori interests. We are committed to ensuring that MBIE is well placed to meet our obligations under the Public Service Act 2020 (Te Ao Tūmatanui) to support the Crown in strengthening the Māori/Crown Relationship under the Treaty and to build MBIE’s capability, capacity and cultural intelligence to deliver this.
Mahi i roto i te Ratonga Tūmatanui – Working in the public service
Ka mahitahi mātou o te ratonga tūmatanui kia hei painga mō ngā tāngata o Aotearoa i āianei, ā, hei ngā rā ki tua hoki. He kawenga tino whaitake tā mātou hei tautoko i te Karauna i runga i āna hononga ki a ngāi Māori i raro i te Tiriti o Waitangi. Ka tautoko mātou i te kāwanatanga manapori. Ka whakakotahingia mātou e te wairua whakarato ki ō mātou hapori, ā, e arahina ana mātou e ngā mātāpono me ngā tikanga matua o te ratonga tūmatanui i roto i ā mātou mahi.
In the public service we work collectively to make a meaningful difference for New Zealanders now and in the future. We have an important role in supporting the Crown in its relationships with Māori under the Treaty of Waitangi. We support democratic government. We are unified by a spirit of service to our communities and guided by the core principles and values of the public service in our work.
What does it mean to work in Aotearoa New Zealand’s Public Service?(external link) — Te Kawa Mataaho The Public Service Commission
