Digital Channels Advisor
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Tēnei tūranga – About the role
Digital Channels Advisors contribute to the Digital Channels Team, who work to provide high quality digital advice and services to MBIE and our customers.
Digital Channels Advisors are business partners who understand the business needs of their area to enable the delivery of customer centred, strategic advice and services. Business partnering includes:
- taking the lead on a website or portfolio, identifying opportunities for content, usability, and accessibility enhancements
- being the point of contact for communications leads, business owners and their teams
- managing relationships, calling and attending meetings about specific sites
- building an understanding of the business group/branch, their needs, objectives and drivers
- gathering and consolidating available customer insights
- analytics and proactive advice
- advice, guidance and final QA to colleagues completing web-requests for the site.
Digital Channels Advisors provide web support and maintenance services: working as part of the Digital Channels Team to support our internal customers, developing and publishing quality, accessible, up-to-date content to a wide range of websites, and MBIE’s intranet.
Ngā herenga – Requirements of the role
Skills and Experience
- Demonstrated experience in online content creation and publishing, with proven ability to create content that is accessible and usable.
- Ability to develop, implement and evaluate digital strategy, standards, policies, processes and procedures.
- Practical experience with Content Management Systems (ideally CWP), Adobe Creative Suite and MS Office.
- Excellent written and oral communication skills, including writing, editing and proofreading.
- Knowledge of web content best practices, including writing for the web, plain language, search engine optimisation, and accessibility.
- An understanding of user experience (UX) principles and best practices.
- Experience in using website analytics to make actionable recommendations for improvement.
- Excellent project and time management skills – able to handle multiple competing projects.
- Proven ability to quickly establish and maintain strong working relationships.
- Up-to-date with latest digital trends, techniques and technologies, with the ability to identify how these can be leveraged in order to improve efficiency, quality and consistency.
Qualifications and prerequisites
- A tertiary qualification is preferable – ideally in a related area (online/digital communications and communications and marketing).
Takohanga tuhinga o mua – Key accountabilities and deliverables
General
- Providing trusted, timely, accurate digital guidance, advice and practical support to others in MBIE. This includes advice on standards, usability, accessibility and design and technical matters.
- Assisting with the development, implementation and re-evaluation of our digital strategy, standards, policies, processes and procedures.
- Championing user needs and the effective use of digital throughout MBIE.
- Contributing positively to the Digital Channels Team programme of work and delivering in accordance with Service Level Agreements and performance plans.
- Continually looking for ways to improve MBIE’s websites and digital platforms.
- Testing new digital applications and changes to digital applications before implementation.
- Measuring and analysing the performance of MBIE’s digital channels – including audits against government web standards – and using insights to provide business information to MBIE and to drive improvements.
- Providing advice and support to help MBIE create relevant, accurate, necessary and adequate information architecture (IA) e.g. structure, navigation, metadata.
- Up-to-date with latest digital trends, techniques and technologies, and identifies how these can be leveraged in order to improve efficiency, quality and consistency.
Content
- Acting as digital and communications support for small to medium digital projects across MBIE.
- Assisting staff in wider MBIE to scope, create, edit, publish and maintain accurate, timely, high quality, customer-focused, content for MBIE’s websites and digital platforms.
- Performing quality assurance – making sure all content published to MBIE’s websites and digital platforms aligns with appropriate standards, policies, principles and guidelines, including NZ government web standards.
- Creating or commissioning multimedia content, including images, video, audio, and slideshows.
- Monitoring the performance of content, reporting on this, and identifying ways to improve.
User experience
- Working with customers, to determine drivers and needs, and to identify opportunities for improved online customer experience.
- Helping to plan and conduct user research and testing sessions, analysing results and providing recommendations.
- Applying knowledge in human factors, ethnography, and the user-centered design process to their work.
- Working with the MBIE Design Team to incorporate MBIE’s visual identity into product and service design.
- Presenting to peers and stakeholders.
Wellbeing, Health & Safety
- Manages own personal health and safety, and takes appropriate action to deal with workplace hazards, accidents and incidents.
- Ensures own and others safety at all times.
- Complies with relevant safety and wellbeing policies, procedures, safe systems of work and event reporting.
- Reports all incidents/accidents, including near misses in a timely fashion.
Tō tūranga i roto i te Manatū – Your place in the Ministry
The Digital Channels Advisor position reports to a Team Leader in the Digital Channels team in Engagement, Communications and Ministerial Services in the Ngā Pou o te Taumaru group.
To mātou aronga – What we do for Aotearoa New Zealand
Hīkina Whakatutuki is the te reo Māori name for the Ministry of Business, Innovation and Employment. Hīkina means to uplift. Whakatutuki means to move forward, to make successful. Our name speaks to our purpose, Grow Aotearoa New Zealand for All.
To Grow Aotearoa New Zealand for All, we put people at the heart of our mahi. Based on the principles of Te Tiriti o Waitangi / The Treaty of Waitangi, we are committed to upholding authentic partnerships with Māori.
As agile public service leaders, we use our breadth and experience to navigate the ever-changing world. We are service providers, policy makers, investors and regulators. We engage with diverse communities, businesses and regions. Our work touches on the daily lives of New Zealanders. We grow opportunities (Puāwai), guard and protect (Kaihāpai) and innovate and navigate towards a better future (Auaha).
Ngā matatau – Our competencies
Cultivates innovation We create new and better ways for the organisation to be successful by challenging the status quo generating new and creative ideas and translating them into workable solutions.
Nimble learning We are curious and actively learn through experimentation when tackling new problems by learning as we go when facing new situations and challenges.
Customer focus We build strong customer relationships and deliver customer-centric solutions by listening and gaining insights into the needs of the communities we serve and actively seeking and responding to feedback.
Decision quality We make quality and timely decisions that shape the future for our communities and keep the organisation moving forward by relying on an appropriate mix of analysis, wisdom, experience, and judgement to make valid and reliable decisions.
Action oriented We step up, taking on new opportunities and tough challenges with purpose, urgency and discipline by taking responsibility, ownership and action on challenges, and being accountable for the results.
Collaborates We connect, working together to build partnerships with our communities, working collaboratively to meet shared objectives by gaining trust and support of others; actively seeking the views, experiences, and opinions of others and by working co-operatively with others across MBIE, the public sector and external stakeholder groups.
Te Tiriti o Waitangi
As an agency of the public service, MBIE has a responsibility to contribute to the Crown meeting its obligations under Te Tiriti o Waitangi (Te Tiriti). Meeting our commitment to Te Tiriti will contribute towards us realising the overall aims of Te Ara Amiorangi – Our Path, Our Direction, and achieve the outcome of Growing New Zealand for All. The principles of Te Tiriti - including partnership, good faith, and active protection – are at the core of our work. MBIE is committed to delivering on our obligations as a Treaty partner with authenticity and integrity and to enable Māori interests. We are committed to ensuring that MBIE is well placed to meet our obligations under the Public Service Act 2020 (Te Ao Tūmatanui) to support the Crown in strengthening the Māori/Crown Relationship under the Treaty and to build MBIE’s capability, capacity and cultural intelligence to deliver this.
Mahi i roto i te Ratonga Tūmatanui – Working in the public service
Ka mahitahi mātou o te ratonga tūmatanui kia hei painga mō ngā tāngata o Aotearoa i āianei, ā, hei ngā rā ki tua hoki. He kawenga tino whaitake tā mātou hei tautoko i te Karauna i runga i āna hononga ki a ngāi Māori i raro i te Tiriti o Waitangi. Ka tautoko mātou i te kāwanatanga manapori. Ka whakakotahingia mātou e te wairua whakarato ki ō mātou hapori, ā, e arahina ana mātou e ngā mātāpono me ngā tikanga matua o te ratonga tūmatanui i roto i ā mātou mahi.
In the public service we work collectively to make a meaningful difference for New Zealanders now and in the future. We have an important role in supporting the Crown in its relationships with Māori under the Treaty of Waitangi. We support democratic government. We are unified by a spirit of service to our communities and guided by the core principles and values of the public service in our work.
What does it mean to work in Aotearoa New Zealand’s Public Service?(external link) — Te Kawa Mataaho The Public Service Commission
