Marketing Advisor – Digital
On this page
Tēnei tūranga – About the role
The Marketing Advisor role is responsible for the delivery of online, above and below the line marketing campaigns, design and multi-media briefs, product and service development, and research in the information and Education Digital Team within the Experience and Engagement branch. This position help the various MBIE regulator to inform and educate diverse target markets about their rights and obligation in various regulatory systems and in particular migrants being exploited in their workplace. The position holder will bring their marketing, online, project and supplier management experience to work in partnership with other team members, stakeholders and communications staff.
Ngā herenga – Requirements of the role
Personal specifications
- Excellent communications skills, in particular experience in writing briefs, marketing and procurement plans, educational articles, webpages, video scripts, and other documents.
- Proven marketing experience across owned, earned and paid media.
- Good understanding of marketing and experience with channel a management and how to measure successes.
- Strong project management and administrative experience, for example creating timelines, reporting and research.
- Experience in producing videos and webinars.
- Experience in undertaking or managing market research.
- Excellent time and work management skills, able to manage multiple projects and changing priorities.
- Excellent relationship building skills, working with internal clients and external stakeholders including suppliers. Personal attributes and qualifications.
Personal attributes and qualifications
- A minimum of three years’ experience working in a marketing position.
- Good understanding of social media.
- Positive ‘can-do’ attitude – the ability to work through problems and challenges.
- Self-motivation and drive – takes pride in their work and has a desire to learn, grow and improve.
- Good time management skills and ability to meet deadlines.
- Collaborative and team-first mind-set – working alongside other Experience and Engagements teams, in particular the Engagement teams and the other migrants exploitation staff. This requires a mentality of doing what’s best for the team to ensure we can meet the expectations of our clients.
- A tertiary education is preferable.
Takohanga tuhinga o mua – Key accountabilities and deliverables
Account management and Marketing
- Leading or supporting marketing campaigns.
- Managing a portfolio of clients to service their communications and marketing needs.
- Supporting team members with their work and portfolios as required.
- Working with media partners directly (i.e. print) or commissioning them (i.e. advertising agency).
- Working with our suppliers for the creation and delivery of publications or promotional collateral.
- Developing products and services that inform and educate our target market e.g. videos, seminars, etc.
- Undervalue procurement and tender initiatives as required.
- Write copy (e.g. educational articles that help the targeted market understand their rights and obligations).
Social media management
- Developing website content.
- Developing social media calendars (Facebook, Twitter, LinkedIn and Instagram).
- Managing content social media channels.
- Managing social media advertising (with Sprout social, experience with similar tools is preferable but training will be provided).
Project management
- Developing project plans.
- Managing or contributing to projects.
- Developing marketing and communications plans.
- Manage research projects.
Wellbeing, health & safety
- Displays commitment through actively supporting all safety and wellbeing initiatives.
- Ensures own and others safety at all times.
- Complies with relevant safety and wellbeing policies, procedures, safe systems of work and event reporting.
- Reports all incidents/accidents, including near misses in a timely fashion.
- Is involved in health and safety through participation and consultation.
Tō tūranga i roto i te Manatū – Your place in the Ministry
The Marketing Advisor position reports into the Digital Manager within the Engagement & Experience branch. The branch sits within the Te Whakatairanga Service Delivery group.
To mātou aronga – What we do for Aotearoa New Zealand
Hīkina Whakatutuki is the te reo Māori name for the Ministry of Business, Innovation and Employment. Hīkina means to uplift. Whakatutuki means to move forward, to make successful. Our name speaks to our purpose, Grow Aotearoa New Zealand for All.
To Grow Aotearoa New Zealand for All, we put people at the heart of our mahi. Based on the principles of Te Tiriti o Waitangi / The Treaty of Waitangi, we are committed to upholding authentic partnerships with Māori.
As agile public service leaders, we use our breadth and experience to navigate the ever-changing world. We are service providers, policy makers, investors and regulators. We engage with diverse communities, businesses and regions. Our work touches on the daily lives of New Zealanders. We grow opportunities (Puāwai), guard and protect (Kaihāpai) and innovate and navigate towards a better future (Auaha).
Ngā matatau – Our competencies
Cultivates innovation We create new and better ways for the organisation to be successful by challenging the status quo generating new and creative ideas and translating them into workable solutions.
Nimble learning We are curious and actively learn through experimentation when tackling new problems by learning as we go when facing new situations and challenges.
Customer focus We build strong customer relationships and deliver customer-centric solutions by listening and gaining insights into the needs of the communities we serve and actively seeking and responding to feedback.
Decision quality We make quality and timely decisions that shape the future for our communities and keep the organisation moving forward by relying on an appropriate mix of analysis, wisdom, experience, and judgement to make valid and reliable decisions.
Action oriented We step up, taking on new opportunities and tough challenges with purpose, urgency and discipline by taking responsibility, ownership and action on challenges, and being accountable for the results.
Collaborates We connect, working together to build partnerships with our communities, working collaboratively to meet shared objectives by gaining trust and support of others; actively seeking the views, experiences, and opinions of others and by working co-operatively with others across MBIE, the public sector and external stakeholder groups.
Te Tiriti o Waitangi
As an agency of the public service, MBIE has a responsibility to contribute to the Crown meeting its obligations under Te Tiriti o Waitangi (Te Tiriti). Meeting our commitment to Te Tiriti will contribute towards us realising the overall aims of Te Ara Amiorangi – Our Path, Our Direction, and achieve the outcome of Growing New Zealand for All. The principles of Te Tiriti - including partnership, good faith, and active protection – are at the core of our work. MBIE is committed to delivering on our obligations as a Treaty partner with authenticity and integrity and to enable Māori interests. We are committed to ensuring that MBIE is well placed to meet our obligations under the Public Service Act 2020 (Te Ao Tūmatanui) to support the Crown in strengthening the Māori/Crown Relationship under the Treaty and to build MBIE’s capability, capacity and cultural intelligence to deliver this.
Mahi i roto i te Ratonga Tūmatanui – Working in the public service
Ka mahitahi mātou o te ratonga tūmatanui kia hei painga mō ngā tāngata o Aotearoa i āianei, ā, hei ngā rā ki tua hoki. He kawenga tino whaitake tā mātou hei tautoko i te Karauna i runga i āna hononga ki a ngāi Māori i raro i te Tiriti o Waitangi. Ka tautoko mātou i te kāwanatanga manapori. Ka whakakotahingia mātou e te wairua whakarato ki ō mātou hapori, ā, e arahina ana mātou e ngā mātāpono me ngā tikanga matua o te ratonga tūmatanui i roto i ā mātou mahi.
In the public service we work collectively to make a meaningful difference for New Zealanders now and in the future. We have an important role in supporting the Crown in its relationships with Māori under the Treaty of Waitangi. We support democratic government. We are unified by a spirit of service to our communities and guided by the core principles and values of the public service in our work.
What does it mean to work in Aotearoa New Zealand’s Public Service?(external link) — Te Kawa Mataaho The Public Service Commission
