Principal Advisor Content and Marketing

Tēnei tūranga – About the role

The Principal Advisor Content & Marketing is a leadership position within the Content & Marketing team. The position is responsible for supporting the Director Content & Marketing in developing a centre of expertise for content, design and marketing across MBIE through the development and delivery of strategies and roadmaps, policies, frameworks, planning and reporting.

The Content & Marketing team is responsible for driving positive change in how our customers experience our channels across all our portfolios, and works with colleagues across the Te Whakatairanga Service Delivery group and wider MBIE to ensure a future focused, integrated approach based on best practice.

In addition, they will uplift capability of business leads and initiative resources across TWSD, and contribute to the uplift in understanding of process and delivery of strategic and operational initiatives.

Ngā Herenga – Requirements of the role

Personal specifications

• A deep and current understanding in developing customer-centred strategies, frameworks and policies.
• A significant and proven track record as part of a leadership team delivering large work programmes, considering both strategic and operational needs.
• Significant experience in navigating systems and overcoming roadblocks, putting the business partner experience at the heart of service design.
• Demonstratable success in building professional relationships with senior leaders, internal and external business partners, colleagues, delivery partners and stakeholders.
• Extensive experience in working collaboratively and diplomatically as part of a wider leadership team where functions must work together to achieve entity/group/branch/unit and team priorities.
• Extensive experience working through ambiguity and change, being flexible when working with business partners and responding to changing priorities and service delivery requests with a can-do attitude.
• Experience in working confidently without having the total picture and handling risk and uncertainty.
• A people-centred mindset and approach to leading and operating as part of a wider leadership team.
• In-depth experience thinking strategically across a range of current and future issues, risks and opportunities.
• A deep level of self-awareness and demonstrated experience in adapting your approach with others as necessary to optimise your effectiveness.
• Demonstrated achievement and delivery-focus to make things happen and achieve ambitious outcomes.
• Demonstrated experience in developing and maintaining an environment focused on continuous improvement to enhance organisational performance.
• A commitment to continuously improve your knowledge in adopting models underpinned by a kaupapa Māori paradigm.
• Ability to develop a culture of high-quality insightful solutions for customers through using day to day tikanga Māori in the team.

Qualification

• Tertiary qualification in a relevant field or equivalent experience

Other

• Must be a New Zealand citizen or Permanent Resident Class visa holder

Takohanga tuhinga o mua – Key accountabilities and deliverables

Content & Marketing Business Analysis Advice and Support

• Supports the development of a centre of expertise for management of content and marketing across MBIE. This includes developing relevant strategies, policies, frameworks and processes such as an integrated channel strategy (including a channel roadmap to integrate, innovate, improve and enhance our online channels).
• Supports the Director Content & Marketing to undertake an integrated approach to the development and maintenance of our content and marketing platforms and channels, ensuring a multi-channel, customer-centred, cross- regulatory system approach to our public information programmes.
• Ensures the effective provision of accurate, objective and timely information, analysis and advice to the Director Content & Marketing, Content & Marketing Leadership Team, Customer Service Delivery Leadership Team and TWSD/MBIE senior leadership to support their strategic planning and decision-making.
• Takes a broad approach to review the design and marketing functions in conjunction with the Content & Marketing Leadership team to optimise opportunities across Customer Service Delivery.
• Identifies and leads opportunities to drive efficiencies and effectiveness in our planning and processes.
• Works in partnership across the Content & Marketing Leadership team and the branch, to define, develop and implement processes to measure effectiveness and impact of interventions, products and services on customer behaviour.
• Build strong and effective collaborative relationships with all units in the Customer Service Delivery and Customer Design & Innovation branches of Te Whakatairanga, as well as with key business partners across MBIE.
• Co-leads a Customer Service Delivery/Customer Design & Innovation branch principals and practice leads forum that collaborates on current projects, latest trends and opportunities with a view to share knowledge, advice and expertise.
• Leads our enterprise reporting working closely with Content & Marketing Leadership Team and the branch Business Support teams.

Collective Leadership

• Participates collaboratively as a member of the Content & Marketing Leadership Team, to ensure the successful delivery of team, branch and group priorities.
• Proactively contributes to and shapes the development, implementation and achievement of Content & Marketing strategic objectives, priorities and business plans, ensuring alignment of activities and key messaging.
• Works collaboratively with members of the Content & Marketing Leadership Team and Customer Service Delivery/Customer Design & Insights branches to support achievement of TWSD/MBIE outcomes and strategic priorities.
• Works collectively to provide surge capacity across Content & Marketing to support business needs.
• Supports the design, maintenance and compliance with agreed processes and standards for triaging work requests and handling sensitive and embargoed content.

General Managerment

• Develops strategies, work programmes and performance targets, with supporting measurement, monitoring and reporting mechanisms.
• Monitors and adjusts work programmes through the agreed processes to enable adaptation to changing circumstances.
• Manages expenditure and resources in line with approved guidelines, budget, deadlines and reporting requirements, with a focus on driving cost effectiveness.
• Effectively and consistently identifies and manages risk, appropriately balancing risk with opportunity and innovation.
• Participates in and leverages advisory groups and governance groups to drive the agenda and facilitate timely decision-making.
• Manages strategically difficult projects that span several complex issues over an extended period.
• Maintains an integrated picture of team performance, including ensuring an integrated approach across our channels, regulatory and business systems.

Relationship Management including Māori Crown Relations

• Works closely with the Content & Marketing Channels in a trusted partnership, taking an active role in supporting the strategic direction and operational running of the team.
• Works closely with the Content & Marketing Leadership Team and across the Customer Service Delivery Branch teams to support an integrated approach to the branch’s strategic business plan, work programme, projects and initiatives.
• Works across the Content & Marketing team and the Customer Service Delivery Branch teams to support the development of and maintenance of our online and offline channels, ensuring a multi-channel, customer-centred, cross- regulatory system channel approach to our public information programmes.
• Develops effective working relationships with other managers and staff to transfer knowledge and learning to the wider organisation.
• Politically-savvy with a demonstrated ability to easily build trusted, influential professional relationships with key internal and external business partners, leadership team colleagues, other senior leaders, delivery partners and stakeholders.
• Demonstrates a commitment to learning and continuous improvement in partnering with Māori and cross-cultural capability.
• Represents Content & Marketing, the Customer Service Delivery branch and whole-of-Ministry views and protects their reputation in any external interactions.
• Builds strategic alliances with key government and non-government representatives and influencers to ensure MBIE’s views are influential in their decision-making.

Wellbeing, health & safety

• Displays commitment through actively supporting all safety and wellbeing initiatives.
• Ensures own and others safety at all times.
• Complies with relevant safety and wellbeing policies, procedures, safe systems of work and event reporting.
• Reports all incidents/accidents, including near misses in a timely fashion.
• Is involved in health and safety through participation and consultation.

Tō tūranga i roto i te Manatū – Your place in the Ministry

The Principal Advisor position reports into the Director Content & Marketing within the Customer Service Delivery branch. The branch sits within the Te Whakatairanga Service Delivery group.

More information about MBIE’s structure

To mātou aronga – What we do for Aotearoa New Zealand

Hīkina Whakatutuki is the te reo Māori name for the Ministry of Business, Innovation and Employment. Hīkina means to uplift. Whakatutuki means to move forward, to make successful. Our name speaks to our purpose, Grow Aotearoa New Zealand for All.

To Grow Aotearoa New Zealand for All, we put people at the heart of our mahi. Based on the principles of Te Tiriti o Waitangi / The Treaty of Waitangi, we are committed to upholding authentic partnerships with Māori.

As agile public service leaders, we use our breadth and experience to navigate the ever-changing world. We are service providers, policy makers, investors and regulators. We engage with diverse communities, businesses and regions. Our work touches on the daily lives of New Zealanders. We grow opportunities (Puāwai), guard and protect (Kaihāpai) and innovate and navigate towards a better future (Auaha).

Ngā matatau – Our competencies

Cultivates innovation We create new and better ways for the organisation to be successful by challenging the status quo generating new and creative ideas and translating them into workable solutions.

Nimble learning We are curious and actively learn through experimentation when tackling new problems by learning as we go when facing new situations and challenges.

Customer focus We build strong customer relationships and deliver customer-centric solutions by listening and gaining insights into the needs of the communities we serve and actively seeking and responding to feedback.

Decision quality We make quality and timely decisions that shape the future for our communities and keep the organisation moving forward by relying on an appropriate mix of analysis, wisdom, experience, and judgement to make valid and reliable decisions.

Action oriented We step up, taking on new opportunities and tough challenges with purpose, urgency and discipline by taking responsibility, ownership and action on challenges, and being accountable for the results.

Collaborates We connect, working together to build partnerships with our communities, working collaboratively to meet shared objectives by gaining trust and support of others; actively seeking the views, experiences, and opinions of others and by working co-operatively with others across MBIE, the public sector and external stakeholder groups.

Te Tiriti o Waitangi

As an agency of the public service, MBIE has a responsibility to contribute to the Crown meeting its obligations under Te Tiriti o Waitangi (Te Tiriti). Meeting our commitment to Te Tiriti will contribute towards us realising the overall aims of Te Ara Amiorangi – Our Path, Our Direction, and achieve the outcome of Growing New Zealand for All. The principles of Te Tiriti - including partnership, good faith, and active protection – are at the core of our work. MBIE is committed to delivering on our obligations as a Treaty partner with authenticity and integrity and to enable Māori interests. We are committed to ensuring that MBIE is well placed to meet our obligations under the Public Service Act 2020 (Te Ao Tūmatanui) to support the Crown in strengthening the Māori/Crown Relationship under the Treaty and to build MBIE’s capability, capacity and cultural intelligence to deliver this.

Mahi i roto i te Ratonga Tūmatanui – Working in the public service

Ka mahitahi mātou o te ratonga tūmatanui kia hei painga mō ngā tāngata o Aotearoa i āianei, ā, hei ngā rā ki tua hoki. He kawenga tino whaitake tā mātou hei tautoko i te Karauna i runga i āna hononga ki a ngāi Māori i raro i te Tiriti o Waitangi. Ka tautoko mātou i te kāwanatanga manapori. Ka whakakotahingia mātou e te wairua whakarato ki ō mātou hapori, ā, e arahina ana mātou e ngā mātāpono me ngā tikanga matua o te ratonga tūmatanui i roto i ā mātou mahi.

In the public service we work collectively to make a meaningful difference for New Zealanders now and in the future. We have an important role in supporting the Crown in its relationships with Māori under the Treaty of Waitangi. We support democratic government. We are unified by a spirit of service to our communities and guided by the core principles and values of the public service in our work.

What does it mean to work in Aotearoa New Zealand’s Public Service?(external link) — Te Kawa Mataaho The Public Service Commission