Our introductory statement

Kia kaha, kia toa, kia tūturu

Be bold, be brave, be authentic

Body boarder at the beach at sunset looking out at the water

Kia kaha, kia toa, kia tūturu

He ao matatini te ao tāpoi. He whatunga pūnaha hauropi ka pā ki te katoa o Aotearoa. He nui whakaharahara ngā tāpaenga a te ao tāpoi ki te tōnuitanga o tō tātou whenua; me te kitea iho o tētahi ao ki tua e whakarangatira tonuhia e te ao ōhanga te manuhiri o konei tonu,o tō tātou whenua; me te kitea iho o tētahi ao ki tua e whakarangatira tonuhia e te ao ōhanga te manuhiri o konei tonu, o tāwāhi atu, e kaha ake ai te puāwai o te oranga i ngā hīkoinga katoa ki Aotearoa New Zealand.

Ko te heamana tahi me te ārahi i tēnei Mahi Mahi he hōnore he kawenga nui tēnei. I ahu mai tātou i nga āhuatanga ngāiotanga rereke, aa, he rerekee te tirohanga, kua whakaatuhia mai e te Koromatua o Rotorua (Steve Chadwick), te Tumuaki Whakahaere (Grant Webster) o te kamupene kua whakararangihia e te iwi, me te kaiārahi iwi (Ngahiwi Tomoana).

I whakaaro māua ka tūpono atu māua ki te tōtara-wāhi-rua i te Kāhui Mahi, i te Rōpū Ārahi, otirā i te ahumahi whānui. Heoi, ko tā māua i rokohanga atu ko te kaha, ko te kauanuanu, me te haere ngātahi, i runga i te whakapono tūturu, te whakapono whānui kia whāia he huarahi kē. Kua puta te whakaaro whānui, te taupatupatu ki te taipitopito, engari rite ana te whakaaro mō te ahunga me te whakaaetanga ki ngā putanga e hiahiatia ana. Kua rite ngā tāngata o Aotearoa New Zealand mō te panonitanga.

I te tuhinga o te pūrongo takawaenga nei, ka whakapuakina e te Kāwanatanga te whawhati tata o te huringa āhuaranga, me tā mātou tautoko i te hiahia kia whāia tēnei āhuatanga inamata. I tēnei whenua, puta noa i te ao, kei te heke haere tonu te hauora o ngā pūnaha hauropi pou i te oranga; waihoki, kei te piki kē atu ngā taumata pāhiwihiwi taha pāpori me te pōharatanga. E kore e tika kia mauroa tēnei āhuatanga, me āta panoni. E whakapono ana mātou ka taea tēnei āhua te panoni i Aotearoa New Zealand, ka mutu, mā te ōhanga manuhiri tēnei panonitanga e hautū.


Be bold, be brave, be authentic

Tourism is complex. It is a networked ecosystem that touches the lives of all New Zealanders. Tourism has already contributed so much to our nation’s prosperity; we see a future where the domestic and international visitor economy will further enrich wellbeing in all aspects of life in Aotearoa New Zealand.

Co-chairing and guiding this Taskforce is an honour and an immense responsibility. We all come from different professional backgrounds and bring quite separate perspectives, indicated by our roles as the Mayor of Rotorua (Steve Chadwick), the Chief Executive Officer (Grant Webster) of a publicly listed company, and iwi leader (Ngahiwi Tomoana).

We expected to find discord in the Taskforce, the Advisory Group and indeed the broader industry. What we have found is energy, respect and collaboration, with an authentic and common view on the need for something different.

We have had diversity of thinking, dissonance on detail, but consistency in direction and agreement on the desired outcomes. The people of Aotearoa New Zealand are ready for change.

While writing this interim report, our government declared a climate emergency and we support the need to act now. Here, and around the world, the health of life-supporting ecological systems continue to decline; and, at the same time, levels of social inequality and poverty are rising. This situation is not sustainable and has to change. We believe this change can occur in Aotearoa New Zealand and the visitor economy can be a leader of that change.

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In this section

Seizing the opportunity

The future visitor economy must be regenerative and resilient. It needs to deliver net benefits across all four wellbeings

Emotions, vibrations, connections

In this interim report, we present a set of strategic recommendations for systemic changes that are fundamental to transform the visitor economy.

Contributions

Our responses to what we heard during the invitation to contribute process.

The concept of Mauri

The concept of Mauri has frequently come to the centre of our thinking and discussions because it aligns perfectly with a regenerative mindset.