Regional data snapshot
Hawke's Bay Regional Skills Leadership Group Regional Data Snapshot
This is the web version of our regional data snapshot. It should be read alongside our Regional Workforce Plan to gain the most comprehensive understanding of the story of our region.
Download the PDF version:
|Labour Force Participation Rate||Employment Rate||Mean household Earnings||Highly Skilled Jobs|
Source: Stats New Zealand – 2022 data
The Hawke's Bay region is made up of 4 districts. It has an estimated population of 182,700 people and 61.2% are working age. Ngāti Kahungunu is the Iwi for Hawke’s Bay and has a number of Post Settlement Governance Entities representing mana whenua and Taiwhenua representing Marae.
Data source: Infometrics
Central Hawke’s Bay
- 2022 GDP contribution $210.6m 
There are approximately 4,200 kaimahi employed in the sector. Typically, the workforce grows over 3 times the size during the height of the picking and packing season but these numbers are expected to be impacted as the full extent of the damage caused by Cyclone Gabrielle is realised.
- 2022 GDP contribution $187m
In 2022 there were 2,490 filled jobs in the meat processing sector. The demand for kaimahi by the 6 processing plants in Hawke's Bay grows between 30% to 40% during the peak summer season.
Construction & Civil Infrastructure
- 2022 GDP contribution $1,097m
Waihanga Ara Rau (Workforce Development Council) estimated a labour supply gap of 6,952 in the Hawke's Bay construction and infrastructure sector as at June 2023. Whilst their current workforce shortage projections have taken into account the workers needed for the $1.1b of housing planned for the region, they have not yet factored in the significant workforce demands of the cyclone recovery and rebuild.
Hawke's Bay NEET rate
Rangatahi 'not in employment, education or training' (NEET) is 12.5%.
There are 74 pre-employment programmes operating in the rohe:
- Careers and employment skills: 43
- Social support services: 8
- Horticulture: 4
- Other sectors: 12
As outlined in the 2022 Regional Workforce Plan, the RSLG wish to support successful rangatahi employment programmes already in place which will develop our future workforce such as the:
- Wairoa Young Achievers Trust
- Topline Academy
- Te Aratika.
2022 HB Youth Futures Trust Survey
Top challenges for Job Seekers
In the Hawkes bay, there is 303 Māori-Owned Businesses.
- transport, postal & warehousing: 22%
- construction: 14%
- agriculture, forestries & fisheries: 13%
Te Puni Kōkiri (TPK) National Office is building an up-to-date regional directory of pakihi Māori.
Source: TPK Te Matapaeroa 2020 - Māori-owned businesses are those where at least 50% of shareholder wages were received by Māori shareholders.
- Total Working Age Benefit Recipients – 14,500
- Jobseeker Support Work Ready – 3,800
There has been a 7.8% increase in work ready beneficiaries since Cyclone Gabrielle. This number is expected to rise as primary sector businesses look to cut costs or exit the market.
Source: Ministry of Social Development – 16 June 2023
Wāhine in Hawke's Bay
- 8,419 wāhine in Hawke's Bay are receiving a benefit compared to 5,962 tane
- over 35% of those wāhine are sole parents.
There is concern the economic shock of Cyclone Gabrielle will disproportionately affect wāhine in the workforce, as demonstrated by the COVID-19 pandemic. Women are less likely to be in the trades, and therefore more likely to miss out on benefitting from the increased labour demand for the rebuild programme.
Source: Ministry of Social Development - May 2023
Early estimates in the Councils' locality plans put the cost of the cyclone recovery programme of works to be at least $2b. This number will be updated later in 2023.
115mT of soil was estimated to have been eroded by land slides, with 50% estimated to have entered waterways and 30% deposited on flood plains.
Impact on 500  rural properties:
- Fencing damage: 92%
- Track damage: 75%
- Water supply and irrigation: 71%
- Slips: 68%
- Impacted hectares: 10,887ha
- Lost production in 2023: $230m
- Clean up and damage repairs: $169m
- Re-establishment: $536m
- Lost production future: $546m
- Total: $1,481m
Source – Hawke’s Bay Regional Council
- 99 red stickered buildings.
- 1,151 yellow stickered buildings.
Source: MBIE – 21 June 2023.
Over 120 bridges were either significantly damaged or destroyed across the region.
Source: Hawke’s Bay Recovery Agency.
Drivers licencing in schools
144,000 New Zealand licence holders have not progressed through the Graduated Driver Licencing System.
Source: Driving Change Network.
Licencing test volumes
|Central Hawke's Bay||460||New||New|
Source: Driver Licencing Improvement Programme – Dec 21 to Nov 22
The Health Care and Social Assistance workforce for Hawke’s Bay has grown 20% since 2012. In 2022 there were 10,482 jobs filled in the sector. It is the third highest employing sector in the region, making up 11.7% of the total workforce.
Te Whatu Ora Hawke’s Bay Nursing and Allied Health departments account for 6 of the 10 highest vacancy rates across their workforce.
Source: Te Whatu Ora -Te Matau a Māui Hawke's Bay
Our population is ageing and will demand more of the healthcare sector
In 2022, approximately 19% of people in Hawke’s Bay were 65 or over. In 2028, it is forecast that around 22% of the region’s population will be 65+ years. By 2050 this group could make up over one-quarter of the population.
Source: Stats NZ