Digital Boost™

Working towards ‘the most digitally engaged small business sector in the world’

Government has a vision for New Zealand to have the most digitally engaged small business sector in the world. We want to support more small business owners to digitally transform their operating models, not only through the adoption of digital hardware and software, but through process changes, new skills and capabilities, and having deeper insight into their business through data.

To support this vision, MBIE launched the small business Digital Boost programme at the end of 2020. It was designed in partnership with industry experts to ensure it meets the needs of Kiwi small business owners, and MBIE continues to work closely with small business owners and the private sector on the delivery of the programme.

Visit the Digital Boost website for more information on the programme(external link)

Small business digital support package

On Thursday 24 September 2020 Small Business Minister Stuart Nash and Tourism Minister Kelvin Davis announced details of a $20 million digital package to support small businesses and tourism operators to transition digitally in the COVID-19 world. The funding period was to 30 June 2021.

The $20 million package included:

  • $10 million specifically for small businesses, announced in Budget 2020 (specifically the COVID-19 Recovery and Response Fund (CRRF)).
  • $10 million as part of the Tourism Recovery Package: $5 million to boost digital capability in the broader tourism sector, and $5 million for Qualmark to help their registered tourism operators develop digital strategies and skills. Please note the latter $5 million was funded directly to Qualmark.

Beehive release: Building business strength with digital tools(external link) — Beehive website

Following evaluation of the pilot programme and its resounding success (measured as positive impact for people participating in Digital Boost Educate), funding for the Digital Boost programme was provided during Budget 2021 for an additional two years, through to 30 June 2023.

MBIE continues to work with the Minister’s Small Business Advisors and Digital Industry Leaders to ensure the design of the Digital Boost initiatives is driven by the needs of business, and the initiatives are useful, accessible, and successful in building digital confidence for small businesses.

Digital Boost – Key initiatives

The key Digital Boost programme initiatives to date include:

  1. Digital Boost Spotlight Series: a series of real world, in-depth video case studies where small business owners, who have recently transformed their business by adopting digital tools and digital ways of working, share their experiences.

    Watch real world video case studies(external link) — website

  2. Digital Boost Educate: a free digital skills training platform available to any small business owner (or their employees) who wants to boost or accelerate their digital transformation. The training platform offers over 500 video tutorials and Q&A sessions, daily live workshops with experts and live helpdesk support 8am–7pm Monday to Friday. The Digital Boost Educate solution has been designed as a full wrap-around response to build small business owner knowledge, skills, confidence, and trust in adopting digital tools for business resilience and growth.

    Sign up for Digital Boost(external link) — Digital Boost website

  3. Digital Boost Checkable: an extension of Digital Boost Educate, the Checkable solution is focused on supporting small businesses to prioritise where they should focus their time and effort on digitalising their business for the best return. The solution will provide business owners with a customised Digital Action Plan, enabling them to have more informed discussions with technology tool providers, digital and business advisors, and lenders as appropriate.

    Innovation is at the forefront of our ambition for the Digital Boost Checkable solution. In what we believe is a world-first for small businesses, the Checkable solution will harness the power of Artificial Intelligence (AI) and Natural Language Processing (NLP), as well as API (application programming interface) integration, business diagnostics and data analytics to deliver these personalised Digital Action Plans.

    The Digital Boost Checkable solution was developed in partnership with the private sector, with the first phase of the Digital Boost Checkable solution going live on 1 April 2022.

  4. The Digital Facilitation Scheme: provides additional support and encouragement to small businesses to adopt and practically use Digital Boost. Designed for those who are at the initial stages of their learning journey, business intermediaries are funded to provide facilitated learning support to groups of small businesses in their community. 

    Find out more about the Digital Facilitation Scheme

  5. Digital Boost Alliance Aotearoa: a collaborative effort between the government and larger-scale private sector organisations focused on motivating and inspiring small businesses, individuals, and communities across New Zealand to lift their use of digital technologies. Each Alliance partner has committed to providing specific offers or services to help businesses succeed in their digital journey.

    Find out more about the Digital Boost Alliance(external link) — Digital Boost Alliance website


In May 2021, Better for Business (B4B) conducted research into the health of Kiwi businesses in the context of Covid-19. A second wave of research was conducted in December 2021 to test what had changed and provide a deep dive on how digitally enabled businesses are.

The field work was conducted by independent agency Research New Zealand (RNZ), with a total of 2,280 respondents. The results are weighted to be representative of all NZ businesses by both industry and size. The topline results are presented in the below factsheets.

In August 2022, Better for Business (B4B) conducted an independent evaluation of the Digital Boost platform. The research demonstrates the value that small businesses are receiving from the Digital Boost programme. Key statistics of note include:

  • 79% of users would recommend the platform to a business acquaintance.
  • 89% of Digital Boost users intend to continue using the platform.
  • 23% of all businesses report improved revenue after using Digital Boost, for those who engage weekly with the platform, this lifts to 39% of businesses.
  • 80% of Digital Boost businesses now have a website.
Last updated: 27 October 2022