About Better for Business

Better for Business identifies and develops easier and smarter ways for business and government to interact.

better for business logo

Better for Business represents the 10 government agencies that are collectively responsible for about 83% of the interactions that a business normally has with government. Our role is to understand the needs of businesses, their key pain points, and to champion these across the Better for Business agencies to make improvements.

Why we exist

Better for Business is about understanding the needs of New Zealand’s businesses and helping government deliver services in better and smarter ways.

We want to enable all New Zealand businesses to have a better experience with government by making it easier to deal with us, thereby reducing the effort and time spent by the businesses on government processes. The desired outcome of this would be more time back for businesses, potentially leading to increased productivity.

We know businesses need to interact with government in a number of ways and this can be complicated and time consuming.

In world terms, New Zealand ranks number 1 as the easiest country to do business in, yet we know there’s still progress to be made, and advances in technology keep providing new opportunities to do so. Our goal is to continue to lead the world on this measure and this means constantly improving government services for the benefit of New Zealand business – and New Zealanders.

How we do it

Through ongoing research we have deep insights into how we can improve our dealings with business. We know that improving the consistency of services and coordination between agencies will have the most significant positive impact for business. These insights enable us to innovate how we create and deliver services that streamline business and government interactions.

And we constantly measure the experience that businesses have with government to ensure progress is being made and to provide direction for future initiatives.

The 10 agencies currently in the Better for Business programme are:

  • Ministry of Business, Innovation and Employment (the lead agency)
  • ACC
  • Inland Revenue
  • Ministry for Primary Industries
  • New Zealand Customs Service
  • Stats NZ
  • New Zealand Trade and Enterprise
  • New Zealand Transport Agency
  • WorkSafe New Zealand
  • Callaghan Innovation.

What we’ve done

There are a number of smart services that Better for Business has collectively created:

The New Zealand Business Number (NZBN)

This is a unique number for every business in New Zealand. An NZBN links to the information businesses are most often asked to share – such as trading name and physical address.

Using an NZBN makes it easier to do business because repeating the same information over and over with each new customer or supplier is a thing of the past. All that’s required is the 1 number.

Digital Assistant

Another initiative currently being trialled is Tai - a Digital Assistant. Tai can navigate across several government agencies and present the required information based on questions users ask him.

We are jointly working with the Ministry for Primary Industries (MPI), Customs New Zealand and the developers, Datacom, on a proof of concept for a Digital Assistant using conversational artificial intelligence (AI) technology.

These are a just a few examples of Better for Business working with government agencies and businesses to create smarter ways of engaging – and there’s a lot more on the way. Together we are helping business be more productive and New Zealand better off.