Events investments delivering results
Published: 28 September 2026
Newly released data provides evidence of the impact of the Government’s Events Attraction Package and Events Boost Fund.
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The first independent results from the Events Attraction Package show the programme is attracting visitors, generating spending and creating lasting benefits for New Zealand communities.
The first 4 events evaluated delivered more than $15 million in net benefit, attracted more than 76,000 attendees and brought almost 30,000 visitors who travelled to attend.
The events evaluated to date are Linkin Park and the FIFA World Series in Auckland, the World Surf League Championship Tour 2026 in Raglan, and ULTRA Music Festival in Wellington.
The first results from Events Boost Fund-supported events show more than $26 million in net benefit, with more than 192,000 attendees and over 60,000 visitors travelling to attend events across the country.
Results are published on MBIE's website and updated quarterly as further events are completed and evaluated.
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Email: media@mbie.govt.nz
https://www.mbie.govt.nz/about/news/events-investments-delivering-results
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