The Minister of Tourism’s vision is for New Zealand-Aotearoa to be rated one of the top three aspirational destinations in the world by the most discerning travellers.

The New Zealand-Aotearoa Government Tourism Strategy proposes a more deliberate and active role for government in tourism, to make sure that growth is productive, sustainable and inclusive.

Find out about key projects designed to strengthen and build long term sustainability in the tourism sector in Aotearoa New Zealand.

The New Zealand Tourism Futures Taskforce is an independent public private partnership to lead the thinking on the future of tourism in New Zealand. MBIE provides Secretariat services to the Taskforce.