Funding to attract more international visitors to regional New Zealand
Regional tourism organisations will receive a total of $3 million to attract more international visitors to regional New Zealand this year.
Regional tourism organisations will receive a total of $3 million to attract more international visitors to regional New Zealand this year.
The $50 million Regional Events Fund is designed to stimulate domestic tourism and travel between regions through holding events. This is intended to support the tourism and events sector, and replace some of the spending from international tourists due to the border closure as a result of COVID-19.
The Government is investing an additional $35 million through its new Tourism Growth Roadmap to increase international visitor numbers, improve tourism infrastructure and drive economic growth.
The Government is investing an extra $13.5 million in international marketing to bring more visitors to New Zealand.
The Scheme supports the recovery of refunds and credits owed to New Zealand consumers by overseas travel suppliers.
Round 1 of the Regional Events Promotion Fund awarded $2,375,000 of funding to 132 events in July 2024.
Information about the type of funding available and eligibility criteria.
The projects funded by the IVL are examples of how visitors have directly contributed to the unique natural heritage they enjoy, and the infrastructure they use while they’re here.
The New Zealand Cycle Trail Fund makes available up to $8 million annually for the maintenance, development and promotion of the New Zealand Cycle Trails (NZCT). The funding comes from the International Conservation and Visitor Levy.
Since 1 July 2019, most international visitors to New Zealand have been charged the International Visitor Conservation and Tourism Levy (IVL). The IVL is set at $100 for each eligible visitor to New Zealand.
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