Tāniko patterns
This is a taskforce and report that from day one has been inspired by the Te Ao Māori perspective. The wisdom and guidance received from Māori leadership has been incredibly significant to the thinking along the journey towards these recommendations.
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To reflect this, the use of the Tāniko patterns was chosen as an important visual enrichment throughout the report. They symbolise the weaving together of perspectives, priorities, ideas and stories that bind us together as a whole industry and nation. The specific patterns chosen relate to the Future States we are envisioning and working towards with this report. They represent significant actions and consistent focus on key parts of our tourism ecosystem to ensure the change needed is achieved.
Tāniko patterns (from left to right): Pātaki, Waharua Kōpito, Niho Taniwha, Taki Toru, Purapura Whetū
Pātiki
Future state 1: Industry thriving 
Speaks to abundance and the conditions needed for an industry to thrive and transform.
Waharua kōpito
Future state 2: Te Taiao regenerating
Speaks to protection of Te Taiao, and making tangible commitments to take care of our environment.
Niho taniwha
Future state 3: Empowering communities
Speaks to empowerment and communities' self determination to localise destination management plans.
Taki toru
Future state 4: Aotearoa whakapapa
Speaks to connection and the affection between people. The tree lashings are symbolic of the kaupapa of 'embracing visitors as whānau'.
Purapura whetū
Future state 5: Navigating our future
Speaks to navigation, the collection and connection of data and insights to navigate future pathways and strategies.